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The New Wave of User
Generated Content

7 Concepts for 2017 and Beyond


User generated content (UGC) like ratings and reviews, questions and answers,
and visual commerce has been a valuable solution for marketers for years now.
Over 60% of consumers seek out this content out before making a purchase. It increases
conversion by providing additional product information and social proof. Ratings and reviews and
questions and answers also boost SEO by adding tons of new text content
in rich snippet format. But what’s new in the world of UGC for 2017 and beyond?

Learn about best practices
from strategy through to maintenance.

Discover new ways to incentivize,
solicit, market with, and personalize UGC.

Explore 15 real world examples
of brands who are doing UGC right.



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