Customer Loyalty and Advocate Marketing for Manufacturers
Manufacturers face a unique challenge in acquiring customers and building brand loyalty. They are limited in their ability to offer deals and discounts to acquire new customers and they have to meet the growing demand for direct and engaging customer relationships, while being mindful of the unique relationships they have with retailers.
We produce powerful software-as-a-service solutions empowering manufacturers with customer acquisition alternatives and channels to create and maintain strong customer relationships. With Customer Loyalty, Refer a Friend, Visual Commerce, Social Login and User Generated Content manufacturers can compete with retailers to draw customers directly to their websites and increase direct sales.
Customer Loyalty offers manufacturers a valuable opportunity to directly connect with their customers, gather customer information, and unearth insights about their products and the way their brand is perceived. Customer Loyalty also offers a way to stay competitive with retailer pricing while maintaining compliance with MAP pricing policies. With a comprehensive program manufacturers arenâ€™t just limited to rewarding customers for purchases, they can take engagement a step further by rewarding customers for posting pictures, writing reviews, and sharing with their friends and family. And the rewards and loyalty points offer a way to encourage customers to buy directly from them instead of through retailers.
Refer a Friend
For manufacturer brands, it can be challenging to strategically spread awareness of their name to the customers most likely to be interested. With Refer a Friend and other sharing solutions, manufacturers can leverage their happy customers to build an ROI-driven, word of mouth campaigns and connect with new qualified customers at a low acquisition cost.
Visual Commerce delivers an easy and efficient solution to collecting, curating, displaying and syndicating the pictures customers take of your products and brand. Our intuitive dashboard and three-step moderation process makes curation easy and ensures your Visual Commerce content is always appropriate and in line with your company guidelines. Incorporating syndication allows you to efficiently broaden the reach of your Visual Commerce content and reach more customers at the moment of purchase.
For many manufacturer brands, developing a direct relationship with customers is challenging. Social Login offers a registration option for customers that not only creates a direct connection, but offers valuable customer data beyond basic registration information. It has the added benefit of decreasing shopping cart abandonment by streamlining the registration and checkout process.
User Generated Content
When customers write reviews or submit other forms of UGC, they most often do so on the website where they made a purchase. Which, unfortunately is not a manufacturerâ€™s website. However, customersâ€™ expectations for reviews and user generated is no different when it comes to a manufacturer website. With powerful User Generated Content software and a wide-reaching Syndication Network, you can collect and publish UGC content including Ratings and Reviews and Questions and Answers to help inform and influence your customersâ€™ shopping decisions.