Zenni’s Pin-to-Win campaign generated 30,000+ product pins in less than 2 months
How Zenni drove significant new traffic to their site with viral Social contests
When eyeglasses manufacturer and retailer Zenni optical came to Social Annex, they were looking for ways to leverage the power of their social fan base to strengthen and further grow their online presence. Zenni also wanted to tap into new social channels to grow their customer base.
With Social Annex’s ‘Pin It to Win It’ solution, Zenni Optical ran two contests on Pinterest and was able to generate a lot of buzz about the brand, increasing engagement among existing customers and attracting new ones.
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Zenni Optical is a leading online retailer of prescription eyewear. Its prescription eyeglasses for adults and children are shipped to customers around the world.