Mobile-first is not only our technology - approach itâ€™s also our strategy for how we think, operate, and execute. We anticipated the future of mobile-first and consequently built support for responsive and other mobile technologies into our platform. This has enabled our customers to deliver marketing campaigns and social shopping experiences from virtually any mobile device creating seamless and enhanced customer experiences.
With features such as the ability to auto-schedule, to conditionally start and stop any marketing campaigns, and to programmatically control the behavior of your marketing programs, our customers see significant precision in the execution of all tasks which eliminates the need to staff manpower during off-business hours.
Massive amounts of online and off-line data are now being used to deliver targeted personalized marketing campaigns and shopping experiences. Today customers not only expect these features, they demand them. Our platform architecture enables our customers to deliver highly precise, targeted marketing campaigns and personalized user experiences using any number of large data sets such as demographics, social graph data, location, device, and touch points, to name a few.
Instrument and fine-tune the most rewarding, efficient, and effective customer acquisition, conversion, engagement, and loyalty program strategies with incredible ease. These A/B testing abilities are enabled by complex data-driven split-testing experiments.