white papers
11 Best Practices for Social Contests Instore & Online

11 best practices for engaging loyal customers to drive qualified traffic and increase conversions, instore and online.

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EU Data Privacy Regulation and the Impact on U.S.

The EU stands to bring abrupt reform to current practices of data collection affecting outside countries conducting business with citizens in the European...

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Social Marketing with Pinterest

This social network is an exciting new platform for social commerce. Read this white paper to explore new tools and strategies.

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Priming Social Channels to Optimize the Viral Equation

Viral marketing may rarely deliver what it promises, but social channels can magnify and direct messages to create cheap and effective viral action.

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Onsite vs. Offsite Social Marketing

Social commerce continues to see rapid growth; as retailers move to socialize some are finding difficulty in identifying the distinction and benefits of onsite and offsite...

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Discovering the Most Abundant, Valuable and Underused

Social consumers create detailed information; with established social channels and appropriate tools online retailers can easily gather, interpret and act on this...

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Does Social Media ROI Exist?

When investing in social media you had better be able to identify your returns. Read this whitepaper to understand how to quantify and track ROI from social media.

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