Our Social Platform ONE STOP SHOP IN SOCIAL ECOMMERCE
THE ELEMENTS THAT CREATE SOCIAL ANNEX
Social Acquisition Suite
Share and Save
One of the most popular tools in the Social Acquisition Suite - Share & Save increases referral revenue and conversion rates by inspiring your audience to share from anywhere on your site (products, homepage, purchases, emails) for the opportunity to earn an incentive. Incentives are generally discounts in the form of percentage off or dollar off on a purchase.
Share and Win
Much like the Share & Save, this Social Acquisition feature increases referral revenue and conversion rates by inspiring your audience to share from anywhere on your site (products, homepage, purchases, emails) for the opportunity to earn a reward. For each unique share shoppers earn an additional entry into a contest and a chance to win a prize or discount of the retailer's choosing.
Refer-a-Friend focuses on generating incremental revenue consumer to commerce referrals. It enables you to turn shoppers into affiliates by rewarding them for every sale they drive back to your website. Refer-a-Friend programs also drive more Fans, Followers and unique site traffic.
Social Loyalty tools focus on increasing the Life Time Value (LTV) of your customers. With Social Loyalty you can create a point based system around both on-site behavior and actions on social networks. Prizes and point values for actions are fully customizable and well configured loyalty programs result in a higher repeat rate, higher average order value, sustained growth in social reach, and a regular flow of new customer acquisitions from social channels.
Social Wish List
Social Wish List drives sales by allowing visitors to easily tell their friends what the products that they want to purchase are. Like a standard wish list, the Social Wish list enables customers to create a list of products they would like but also allows them to seamlessly share their unique lists on their social networks. It is the perfect app for birthdays, weddings, baby showers, etc.
Ask-a-Friend gives customers the opportunity to ask friends for advice while shopping on your website. This tool helps to convert unsure buyers and get their friends interested as well. Social commerce tools like Ask-a-Friend help to make the online shopping a unique and social experience.
While shopping, a customer experiences a wide range of emotions. As an online retailer, being able to connect with those emotions presents an opportunity to enhance the shopping experience while gaining valuable insight on your customers and their feelings. Adding Social Expressions to your products can drive traffic, humanize your products, and engage your shoppers.
Social Virtual Gift
With this tool shoppers can share your products with their friends as a virtual gift or send a gift notification for purchases made for a special occasion. Social shopping tools like Virtual Gift give shoppers a chance to make their online shopping experience more personal and social.
Onsite product search is a critical component a good user experience and product discovery. The easier it is for customers to find what they are looking for, the more likely they are to convert. Social Tagging lets shoppers quickly assign short tags to products, others can search these tags and discover products that match the descriptive words chosen by their peers.
Social Conversion Suite
Social Contests are a great way to generate engagement around your brand and drive traffic to your site. The Social Annex, Social Contests tool makes it easy for you to create and run contests with complete flexibility. Social Contests are great ways to create more engaged customers that spend more time on your site and have fun shopping.
Unsatisfied with the number of likes on your Facebook brand page? Our Facebook Like-Gating tool allows you to create awesome incentives to get more Facebook likes on your page. Not only does this build brand presence on Facebook but it also collects detailed Social Graph data including likes, interests, geographic data and contact information.
Pin It to Win It
Much like the Share & Win, Pin It to Win It increases referral revenue and conversion rates by incentivizing your audience to share on Pinterest for the opportunity to win the item they pin. As Pinterest grows its active users it continues to add features designed to make it more marketing friendly and as a result Pinterest is becoming a legitimate channel for inbound acquisition.
The Social Login tool allows shoppers to sign up for your site through Facebook, Twitter, Google, LinkedIn and more. Social Login removes the need for visitors to fill out long forms and memorize a new username and password. Social Login increases conversion rates by reducing cart abandonment and provides a wealth of actionable social data. In many ways, Social Login is the backbone of Social Commerce.
With this tool, your customers will never forget their friends' birthdays again. The Birthday Reminder tool will send advance notice of upcoming birthdays as well as provide gift suggestions from your product inventory.
The Social Toolbar tool allows shoppers to access their complete social profiles within your website. Social Toolbar keeps your visitors on your website by simultaneously allowing them to visit their Facebook and Twitter pages. This tool also helps your users share and promote your site while browsing through your products.
Social Retention Suite
The Trending Products tool focuses on increasing conversion rates by highlighting the most popular products on your site and displaying them in a Pinterest like fashion. Products are displayed in order of most shares, clicks and interactive activity. This not only allows users to know what is 'hip' and 'in' but to discover new products more quickly and shop in a community where trendsetting is appreciated and promoted.
Social Activity Feed
The Social Activity Feed tool helps increase conversions by leveraging the actions of shoppers on your site to stimulate product discovery for other visitors. This tool shows your visitors what others are sharing or liking in real-time. Social Activity Feed increases conversion rates and creates a more interactive onsite social community.
Facebook Shopping App
Our Facebook Shopping App integrates the Social Activity Feed into your Facebook Brand Page to drive additional sales. Social shopping is a great way to increase sales and activity. For users that have not clicked through to your site yet or are more comfortable on Facebook this app allows them to see what products are trending and being purchased on your site.
Social Product Discovery
Social Product Discovery is a social recommendation engine. When your visitors connect their Facebook account, the Social Product Discovery tool analyzes their social graph to identify their behavior, interests and likes. This will helps marketers gain insight and target specific promotions and products to shoppers that display share interests. With the Social Product Discovery tool you can accomplish more intelligent segmentation and execute laser targeted marketing campaigns.
Products Your Friends Like
The Products Your Friends Like tool is a more personalized version of our Social Product Discovery tool. It allows your users to see what his/her friends are liking, buying, and sharing on their Facebook accounts. This helps shoppers track what's popular amongst their friends and generates continuous interest in your site by weaving the information into offsite social circles.
Popular Products In Your Area
This tool analyzes visitors social data and shows them popular and trending products in their geographical area. Social demographics are incredibly important for making each user's experience unique and relevant. This tool can help give your site the personable feel of a traditional brick-and-mortar store that many eCommerce sites lack.
Social Analytics and Insights Suite
Social Net Return on Investment
Referral Orders + Increase in Conversion Rate = Exactly how much money you've made through onsite social campaigns. This tool allows you to see the revenue generated from being social. It is the most essential and informative tool that you will utilize with your social platform.
Statewide Audience Distribution
See where your audience is most active geographically. This information will help you decide where to target your ads and explain where your most effective and least effective sales are coming from. It will give you insight into the areas of your business that show the most potential for growth and those that are stagnant.
Audience Likes & Interests
Discover the shared likes, interests and keywords of your shoppers. See characteristics your top influencers share. Supercharge your SEO with actionable intelligence and discover your customers crossover interests to incorporate them into future promotions, products, and advertising. Knowing your audiences interests will help you understand their personalities and how to engage them better.
Know your audience's age, gender, location, Facebook likes, etc. Social Demographics help reveal who your audience is and what they like. The more you understand your audience the more intelligent decisions you can make when introducing new products and designing new campaigns.