- Customer Loyalty +
- Social Commerce Apps +
- Login Services+
- Visual Commerce+
- Social UGC +
Grow customer lifetime value
Extend customer relationships beyond the point of sale with revenue focused Customer Loyalty programs that increase lifetime value and create personalized, immersive site experiences. From newsletter sign ups and social referrals to Facebook Likes, the Social Annex API allows you to offer incentives for almost any valuable action.
Loyalty across all channels
Treat loyal customers consistently and reward them whether they purchase instore, online, or connect over the phone. Social Annex's Customer Loyalty program can integrate with your existing ESP, CRM, POS, and ERP systems. Rewards and referral tracking is also visible within your shopper's My Account system.
Next Level Remarketing
Take the effectiveness of your remarketing to a new level with retargeting and marketing automation prompts that reflect each customer's unique loyalty profile. Send special incentives to top referrers and limited time promotions to loyal shoppers who haven't visited in awhile.
Custom loyalty, perfected for your customers
Discover which actions are most valuable and reward customers with special incentives. Flexible Customer Loyalty programs give you more control over the actions of your most valuable shoppers.
Simplify loyalty: Add Social Login
Make shopping online fun and dynamic
Gamified reward programs with badges, tiered status, perks, and exclusivity based on omnichannel actions, make your customer's shopping experiences fun, engaging, and habitual.
Best practices and ROI focused reporting from your Social Annex success team will give you what you need to continually increase repeat rates, average order values, peer referrals, and customer lifetime value.
Gamify all channels
Recognize and engage shoppers whether they connect on mobile, instore, onsite, on social networks, within email, or over the phone.
Motivate with public competitions
Display leaderboards for onsite and offsite contests as well as gamified loyalty programs. Top Influencers can see how they rank within their own My Account dashboard to keep them updated and motivated. Integrate Gamification with your ESP to send encouragement and rank updates to customers who are keen on competing.
Incentivize with special promotions
Custom actions and a flexible rewards scheme makes it easy to create limited time offers with special objectives and goals. Run creative gamified promotions to get more shoppers involved and to take engagement with loyal fans to the next level. Make buying goal oriented.
Reward goals and milestones
Recognize shoppers when they have exceeded a spend threshold, brought in a certain number of referrals or have completed selected tasks. Acknowledge goals and milestones to show customer appreciation and see the wonders it does for retention.
Give important customers exclusive privledges
Give customers with different designations special perks, access to limited events, or first dibs on limited production items.
Acknowledge your most valuable and most influential customers to double down on their profitable actions.
Optimize point systems and reward configurations
Pull statistics from your Social Annex dashboard and receive regular custom reports from your client success team. Your success manager will review your results and help you continually optimize your gamified programs, focusing on your most important goals.
All Social Annex gamified programs are white labeled down to the API, so that all of the data you collect is 100% yours.
Increase customer retention tenfold: Add Customer Loyalty
Quick and easy, no distraction
In order to create a seamless social shopping experience, Refer a Friend is customized to match the look and feel of your site. When paired with Social Login shoppers can refer their friends with just one click.
Reward actions that matter most
Choose exactly what actions qualify referrers for incentives. Reward users just for pinging their friends, when referred friends visit your site, or reward customers who used the Refer a Friend tool only after one of their friends has actually converted; it's completely customizable to fit your needs.
High quality, regular referrals
Refer a Friend programs enable your current shoppers to hand pick their friends who are most likely to be interested in your company or specific products. This sort of peer to peer acquisition is far more effective than even the most targeted PPC or paid placement ads. With incentives, this creates a consistent flow of high quality referrals.
Know the exact value of each referral
Your social analytics dashboard will report which networks are bringing in the most revenue, so you can optimize future strategies to capitalize on your most fruitful networks.
Amp up your customer appreciation with the Top Influencer Report, which identifies customers that are bringing in the most referral revenue, so you can reward your VIP customers.
Drive even more revenue: Add Onsite Contests
Convert undecided visitors
The Ask a Friend tool allows visitors to send a list of products for their friend's opinions through any social network or email. Turn visitors into customers by getting the help of their friends for increased sales and conversions.
Recreate a social experience
Make it easy for shoppers to get instant feedback from friends while they shop online, not just in store, for a trusted shopping experience with best friends no matter where they are.
Attract more customers
Ask a Friend enables word of mouth recommendations to travel faster across social networks. Each share increases your social reach and brand awareness when visitors bring their friends back onsite, driving qualified traffic.
Enhance your shopping experience
Seamless integration and custom designed apps like Ask a Friend complement your site experience. They are white labeled down to the API and designed to match the look and feel of your brand.
Ask a Friend lightens your customer support load, and helps shoppers get trusted answers quickly.
Continue the social conversation: Add Social Wishlist
Simple and effective sharing
Give shoppers the ability to share your products with friends across their social networks, reward their advocacy and encourage them and their friends to convert with savings incentives, once their friends click through those shares.
Easily make edits - no waiting necessary
ROI focused analytics
Inform marketing campaigns by identifying your most valuable customers and which networks are the most profitable for your business. Reach your target audience faster and ultimately reduce your cost of acquisition.
Social Traffic Growing Pains? Explore Social Commerce Apps
Make your brand go viral
Coveted prizes and easy entry make Share and Win a great way to facilitate viral sharing and bring in new traffic quickly.
Get high quality shares
Give participants additional entries when their friends click back on their shares or when those friends enter your contests. Completely customizable, you can also give shoppers the option to make donations to a worthy cause in exchange for entries.
Choose winners based on impact
You have complete control - Randomly select winners, select sharers who have had the largest influence, select those who have driven the most referral revenue, or reward the ones who have shared the most.
Optimize each campaign
Get best practices from your customer success manager and A/B test to make each Share and Win campaign as effective as possible.
Sharing is caring: Add Pinterest Contests
More meaningful shares
Make it easy for new and existing customers to share their purchases with fast and easy sharing on their social network of choice. Incentives like contest entries or discounts on future purchases give them a reason to share your products with their friends.
Seamless and easy
Sharing that is not only fast but also matches the look and feel of your site without detracting from the shopping experience, ensuring that tools which take advantage of customer advocacy are value adds with no downside.
One click sharing
For customers who created an account by using Social Login sharing is accomplished with just one click.
Get higher conversion rates with Refer a Friend
Get massive exposure quickly
Go viral with enticing viral flash sales that shoppers can share for special incentives - "Get two friends to buy and get this deal for free!"
Rapid engagement around the products of your choice
With immediate exposure to social customers enticing deals quickly go viral, leading to new acquisitions and a meaningful revenue boost from the product(s) in the deal itself, as well as non-featured items.
Deals that are onbrand
Collaborate with your Client Success Manager to design Deals that will have the biggest impact on your bottom line. Once each Deal has been defined your Design Lead will work alongside an Integration Architect to build out and deploy campaigns exactly as you have envisioned them.
Get even more social exposure: Photo/Video Contests
Give some, Get some
Offer discounts, contest entries, or Loyalty program points to shoppers who Like your brand. Great incentives to Like your brand will quickly expand your social presence and boost your search ranking .
In addition to Like-Gating, Plus and Follow Gating can be incorporated through Google+ and Twitter.
Build your offsite community
Use gated Likes to grow a community of your shoppers off site. Shoppers who like your brand are more likely to convert, more likely to share your products with friends, and more likely to become loyal brand advocates.
Collect quality data
By connecting with social APIs, gated Likes gather verified email addresses and other granular information to enhance your customer profiles.
Make your social presence known: Add Social Contests
Helpful personal notifications
Make sure your shoppers never forget a friend's special day. Encourage customers to discover new products and make purchases with advanced notices and personalized gift recommendations for your customer's friends.
The more consistently you give shoppers personalized experiences through remarketing, the more likely they will be to build strong connections to your brand and become brand advocates.
Time to get personal: Add Social UGC tools
Add a personal touch to your social presence (love, have, own, etc.)
Replace generic "like" buttons with personalized expressions from "love," to "need" to any other verb that best describes an emotion with the product. Enable your shoppers to express themselves in a unique way in a saturated sharing market.
Completely customizable, completely you
Customize your social to reflect your voice, style and brand culture. Ensure all call to actions are on-brand, down to the punctuation.
Stand out from the crowd
This unique social tool enables you to rise above the rest with a more unique social presence and a more fun shopping experience. Varied social expressions make customers more likely to follow your brand and share with their friends.
Take personalization to the next level: Add Birthday Reminders
Discover the true value of a share on every network with sharing buttons that connects shares with site visits and referral revenue. Learn which of your customers have the greatest influence based on how much traffic their shares bring back to your site, how many referrals result and what gets shared the most.
Smart ad Trackable Sharing
Intelligent sharing buttons allow you to know what content is being shared the most, who shared it (including their social graph data) and what the outcome was (in conversion and referrals).
Use Data to Inform Social Strategy
Invest intelligently in your social channels based on the value of shares on each network and where your customers are the most active.
Segment Top Influencers
Identify your most valuable social influencers to laser target your remarketing programs and acknowledge rock star customers.
Customizable Smart Display
Social Login reduces friction by unlocking access to permission-based 1st party data from more than 30 of user's preferred social networks, normalizing unstructured social data into a real-time dashboard with fully exportable data. Reduce the number of account creating steps and pre-fill fields with social data to ultimately increase conversions.
Help repeat customers check out faster by letting them use pre-existing login information, while freeing up technical support to answer more important questions. Social Login enables you to create a more relevant customer experience by creating insightful views of your most valuable social demographics and allowing you to segment customers based on their social attributes, ultimately increasing your bottom line.
Commerce Focused Metrics - Track purchase Behaviors & Conversion
We provide metrics, not just about the social data - but also from a commerce-focused perspective including conversion rates, average order values and data to track which social network login partner enables the largest purchases that you can see in one unified dashboard.
Unified Social Platform
Social Login identifies exactly who your shoppers are with verified and actionable information. Carry over this information and permissions to be used by other social initiatives within the Social Annex platform, enabling one click sharing, social loyalty programs, easy contest entries, and more. In one unified platform see from start to finish exactly who your customers have shared with, what loyalty actions they have, what their social attributes are, and how much influence they have had on other shoppers. Get a full 360 degree view of your shoppers, know what motivates them and determine their true value.
Simplify with One API
Social platforms change their API's consistently - many times with little notice to users. If your developers are not keeping an eye on "breaking changes" regularly and focused on making necessary changes quickly, you could end up with a broken social login.
We unify all social API's through a single API - so you don't have to worry about the intricacies of Facebook vs. Google vs. Amazon vs. another social network.If a new social network releases an API, we integrate it quickly and you can turn it on by checking a box.
Social Annex natively integrates seamlessly with 3rd party systems. Automatically sync social data with your ESP, CRM, POS and ERP and other marketing systems for more actionable customer profiles that are visible and accessible across all levels of interaction. Supercharge marketing and re-marketing efforts with easy access to normalized social graph data.
Social Annex performs automated integration of social data into multiple external systems.Automatically integrate into your ESP and CRM to deliver more relevant product suggestions and to increase conversion rates with highly relevant direct emails.
Reduce the friction and bounces caused by long registrations forms with one-click Social Login for authenticated social networks and services.Also dramatically reduce the volume of username and password recovery queries.
100% Secure Data Ownership
Social Login that is White Labeled down to the API level allows you to completely own all of the social data that you collect.
Omni-channel Social Identities
Automatically sync your social data with customer profiles to make the social context of each shopper visible in store, on mobile, online and on your partner sites. Social Annex's Social Login automatically adjusts resolution and orientation for mobile, tablet, and PC to ensure a seamless experience. Easily integrate Social Login with your mobile apps using Social Annex's SDKs to ensure quick implementation. All data collected via mobile apps is consolidated with other channels for a consistent customer profiles.
Top Ten Reasons Why Social Login is Best Left to Social Annex
Once a user identifies and authenticates themselves on one of your properties, their user profile will automatically be recognized on all of your other web properties. Single Sign-On comes with out-of-the-box, simple integration with leading e-Commerce platforms, and can be easily implemented on any existing or future domain with an enterprise integration team.
Encourage exploration on your other web properties by enabling efficient navigation from one web property to the next with Social Login or Single Sign-on.
Easy Custom Implementation, Fast Deployment
Use Social Sign-On with traditional registration, Social Login or both. Your dedicated implementation team ensures flexible integration.
Social Annex uses best practices for verification and synchronization with existing databases, keeping user's information safe.
Unified User Profiles
Build out highly functioning and enriched user profiles that are universally synced between all of your web properties and your existing systems with data from traditional and Social Login.
To ensure user trust and data security, Single Sign-on instantly logs users out from all active sites when they click logout from any single web property.
Ease IT Support Strain
Bring down the volume of password recovery queries and free up your IT support team to deal with other internal concerns.
Other ResourcesRequest a Demo
Capture additional user information to meet business requirements Using RaaS, automatically capture social profile data from social login. from traditional registration, and user-defined custom fields to capture information to accommodate traditional demographics and richer psychographics, behaviors and social graph data.
Link user accounts to their social profiles
With Social Annex's RaaS solution, offer to your customers, profile pages that include name, email, demographics, photos, preferences and interests. Build community by enabling customers to define account profiles, maintain user information, and manage privacy settings, all in one place.
Capture user data using customizable registration forms Easily add and fully customize registration and other data collection forms and implement them across a range of customer touch points, from promotions to campaigns and subscriptions. Employ common features such as CAPTCHA for improved security and authenticity.
One central hub to manage all Social Annex suites and tools
Intuitive template based Registration-as-a-Service form setup
Multiple fields can be added as per the requirements of the website
Multiple templates can be used in different sections of the same website to minimize friction enabling quicker registrations. Eg. during order checkout
Selectable account linking with different social networks
Other ResourcesRequest a Demo
Run any kind of contest, across every platform, anywhere. The Social Annex Contest Suite includes: Photo/Video Uploads, Voting, Pinterest Contests, Facebook, Instagram, Like Gating, and more. The function, layout, and design of each contest can be customized to suit your brand.
Get big results, fast
Social Annex's customizable onsite contests and best practices for incentive structure, cross-promotion, and contest placement ensure that retailers get big results quickly. Onsite contests with Social Annex get thousands to tens of thousands of entries, with an average of 70% participants being new site visitors.
Make it social, go viral
Give contestants additional entries when friends click back on their shares, or when their friends enter the contest. Providing incentives for entrants to drive more qualified traffic to your contests quickly creates virality, increasing brand awareness and boosting new customer acquisition.
Collect social data with every entry
Onsite Contests connect to shopper's social APIs to collect actionable data such as higher quality verified email addresses, Likes and Interests, demographics, location and groups to give you a clear picture of what kind of customers are participating. Automatically integrate this data into your ESP for highly relevant direct email marketing campaigns and smarter segmentation. Completely white labeled contests means that all data collected belongs to you.
Easily edit or let us handle it
You can completely manage your contests with admin access to an easy to use graphical interface, or your Social Annex success team can share best practices and collaborate with you as they build out and launch custom contests suited to your goals.
Run multiple custom contests
Simultaneously run different contests on numerous pages and properties, manage and analyze results for all of them in one powerful dashboard. Easily edit copy and branded elements in the graphical editor for each contest depending on its location, and your target customers for each campaign.
Demonstrate clear outcomes
From entry to purchase and everything in between, Social Annex contests make it easy to see exactly how conversion rates, new customer acquisition, and revenue are affected by each Onsite Contest. Use your customized dashboard to analyze the results of each contest or break contests down to see which customers, and which social networks, brought in the most additional contestants and drove the most ROI.
Take advantage of creative customers with Instagram Contests
Creative, powerful, and fast social contests run within the Facebook canvas
Grow and get more from your community with fun and creative sweepstakes, Photo, Video, Voting and Like-gating contests. Your customer success team will help you design different contests to accomplish your unique goals. Launch multiple custom contests on different fan pages quickly, with complete creative control. Moderate using curation tools to ensure that every contest and all entries are on brand and highly effective.
Be in control without being bogged down
Fully managed contests can be completely built out and launched by your success team using social campaign best practices, or simply select a template and edit the creative copy and design on the fly with an easy to use graphical editor. Simultaneously manage and access results from different contests running on different pages from one powerful, customized dashboard.
Leverage and grow your social reach
Exciting, customized Facebook contests connect with users who already spend countless hours liking and sharing on Facebook everyday. Quickly grow your fan base by inviting users to Like your page to enter and receive additional entries for sharing the contest with their friends on Facebook. Those who are already fans of your page bypass Liking and go straight to the entry and sharing form.
Go viral on the world's largest social network
Social Annex Facebook Contests make it easy for entrants to share with their like minded friends, and offering additional entries gives them a reason to do so. Facebook contests are designed to go viral and build your social reach quickly.
Turn offsite users into onsite shoppers
Facebook contests can call your fans to action, alert them of special deals, and introduce them and their friends to new products. Facebook contests drive new shoppers and current customers back to your site, increasing new and qualified customer acquisition.
Don't guess at ROI
Only Social Annex Facebook Contests can track who enters on Facebook and who comes back to your site and makes a purchase. Conversion rates for each contest, new customer acquisitions, and total ROI are all available in the Social Annex dashboard as well as in the regular custom reports from your Success Manager.
Mobile and tablet responsive
Social Annex Facebook contests automatically adapt to the context of your fans, keeping things functional and fun regardless of how fans get social with your brand.
Facebook Open Graph data for better marketing
Every entry gathers actionable data from Facebook's Open Graph. Everything from higher quality email addresses, Likes and Interests, demographics, location and groups can be used to better equip your marketing strategy and ultimately provide shoppers with a more personalized and engaging experience with your brand.
Easily integrate entrants into your existing ESP for highly targeted direct email campaigns. Carry actionable social data into your general campaigns to create more meaningful segmentation.
Take it to the next level: Add Like Gating
Easy, flexible, creative
Shoppers can easily upload photos and videos from their preferred service or desktop, then vote for their favorite entries. Your customer success team will provide you with best practices for promoting each contest and help you decide where to display entries on your site. Run contests as often as you like, easily switch up the theme and how winners are chosen.
Let your shoppers get creative
These contests are designed to let shoppers think outside the box and submit fun and creative entries.
Prominently display user generated photos and videos to help create a vibrant social shopping experience.
Curate and Showcase
Curation tools keep out irrelevant entries and make it easy to identify your most creative contestants. Prominently display galleries on your homepage, as a lightbox, or link from your header to a dedicated landing page. The look, feel, and location of showcases are customized to suite your brand.
Give creative control to your advocates
When your brand's community is able to choose their favorite content by voting, contestants have a reason to share the creativity of fellow community members, and even those who do not upload photos are able to participate and get in on the fun.
Collect great fan generated content
Remarket entries as featured content for future marketing campaigns. Reward creative fans and increase brand awareness.
Leading fraud protection
Best practices and built in solutions for fraud protection ensure that only true winners will be rewarded in voting contests and that no contestant will be able to game the system.
Make changes on the fly
Easily change out copy, images, and make other layout changes with admin access to a powerful graphical user interface. For major functionality changes simply ping your success manager to have your changes implemented quickly.
Continually optimize to maximize outcomes
Your Social Annex customer success team will give you regular updates with custom reports to help ensure that each contest exceeds your goals. Outcome focused analytics reveal the ROI of each contest and help you optimize as you move forward.
Create more engagement: Add Social Login
Visually engage shoppers
A fun visual way for shoppers to easily share what they are interested in and drive traffic back to specific products, quickly inundating the social network that yields one of the largest average referral revenue.
Increase product discovery
Make it easy for shoppers to share and discover your brand on one of the fastest growing social networks. Use this tool to drive traffic back to specific products and increase referral revenue.
Drive traffic that converts
The average Pinterest user follows more than 9 brands and are more likely to convert after clicking through to an eCommerce site. On average referrals from Pinterest that convert spend more than 2x as much as Facebook referrals and almost 3x much as shoppers who originate from Twitter.
Take it to the next level: Add Voting & Gamified Contests
Custom photo contests and sweepstakes
Generate a live stream of user generated photos based on brand or product specific hashtags. Keep fans coming back for more by switching up contest themes and the way winners are chosen. Instagram contests give you and your brand advocates a great way to get creative on the visual platform.
Instagram contests and sweepstakes are white labeled down to the API and designed to match the look and feel of your brand.
Capitalize on the fastest growing photo-sharing social network with Instagram contests, designed to engage and grow a loyal fan base quickly.
Incentivize content creation and sharing to generate buzz with an amazing prize, while giving customers a chance to publicly express their brand affinity in a creative way. Collect and save entries for unique product photos and future promotions.
Nurture a presence on the visual web
Trending user generated photos reveal your brand's biggest advocates on Instagram. Recognize these top influencers and continue to grow engagement on Instagram and onsite.
Get 2x the Engagement
Double up on engagement by having fans not only enter, but come back to vote for the winner. Shoppers will drive more traffic onsite as they share links with friends and families to vote as well.
Build a community of consumers
Voting enables interactions between consumers to help develop a dynamic site experience and foster brand community.
Make it easy for new shoppers to ask questions and get sincere answers from your loyal customers. Designed specifically to increase conversion rates, Social Q&A, gives shoppers the ability to send questions about specific products to customers who have already made the purchase.
Build a community of advocates
Fast, relevant answers from fellow shoppers provide a higher level of trust and confidence than even the best customer service team. These answers help on the fence shoppers make more informed decisions, on the spot, and ultimately convert more often.
Create a community of advocates by enabling new customers to feel more assured in their decisions, building trust in your products and increasing the likelihood of purchase. With a trusted rapport, customers are more likely to engage, return and become brand ambassadors themselves.
Boost page rank
Social Q&A enables shoppers to produce a steady flow of new and unique crawlable content, helping keep your site and specific products ranking high. Inject your SEO with massive amounts of autonomously generated relevant content.
Keep customer support lean and mean
Efficiently divert routine queries to a trusted brand community. The Social Annex Social Q&A is designed to provide lightning fast responses to help free your customer service team up to focus only the most important challenges and issues facing customers.
Archive questions and answers to continually populate a support forum filled with original user generated content. Easily filter and moderate to keep answers qualified and the community reliable.
Motivate customers: Add incentives and Loyalty
Give shoppers more reason to become brand ambassadors with smart incentives and Loyalty programs.
Build user generated communities with Social Comments. This tool enables your shoppers to easily have conversations with each other on any product or page on your site. Shoppers can log in with any preferred social network, site credentials or as a guest to post comments on site as well as social networks. Visible comments are SEO friendly and can help drive social referral traffic when synced with social network feeds.
Social Integration and Syndication
Integrate with all social networks, like Facebook, Twitter, Google Plus and Linkedin. With Social Login, shoppers will be able to post and share to multiple social networks in one click. Shared posts automatically link back to the product page for more social referral traffic.
With a dedicated Design Lead, you will be able to fully design the look and feel of Social Comments to fit with any site.
Social Comments are SEO friendly, rendered as on page HTML and boost pagerank over time by adding fresh content on the page.
Threaded comments, replies, voting on comments and more are all supported in this module.
Keep comments on brand and high quality with powerful moderation tools. Easily access features like spam filtering, comment removal, user blocking, word blacklisting, pre and post moderation and comment flagging through a powerful customized dashboard.
Get discovered by Instagram's 150 million users
Promote and collect photos from Instagram's growing community, almost instantly with a branded hashtag.
Display Instagram streams of specific products, trending images on your homepage, or within Instagram contest voting galleries.
Customer inspired visual commerce
Create a social and visual onsite shopping experience with fan generated product photos and videos.
Collect and showcase photos in live galleries, creating a completely unique way to shop.
Lead with best practices
Work with your Client success and Social media manager for implementing best practices for collecting, curating and showcasing photos from your brand community.
Optimize marketing strategies to extract the maximum value from your fan generated images.
Target customers at the point of sale
Customers who interact with product photos or videos of real people, convert 2-3 times higher.
Galleries can live on specific product pages or on your homepage, and are designed to match the look and feel of your brand.
Drive engagement and product discovery
Shoppers can show themselves interacting with their favorite products and share with friends to instantly drive engagement and product discovery.
Enable shoppers to create and share product galleries of their own for increased social reach.
Identify Trendsetters and Top Influencers
Recognize top influencers and trendsetters in featured galleries. Increase brand loyalty and drive engagement. Shoppers are also able to share and follow galleries for a more personalized shopping experience and a better way to discover new products.
Make more use of the visual web
Organically increase social reach and recognition as shoppers save and share wishlists of their favorite products with friends and families. Seamlessly integrate into your shopping experience, with customizable lists for specific events, e.g. wedding registry, birthday gifts, christmas presents. Shoppers can share across every social network, leading to product discovery and increased brand awareness.
Reduce cart abandonment
Add to wishlist makes a great second call to action for those finicky shoppers who just aren't ready to check out. Shoppers can save wanted products in a shareable format or for another time.
Attract, Engage, Convert: Add Social Contests
Drive product discovery
Display a real-time feed of which products shoppers are liking, sharing and buying to promote product discovery and ultimately increase average order values.
Expand social reach
Showcase customer's social actions and make it easy for new shoppers to get social too. Shoppers can click-through to see who's getting social, view the product being shared, or to share the product themselves on their preferred social network or email.
Increase social interaction
Integrate your social feed with your Facebook page so shoppers onsite and off can see users shop in real-time. Highlight social activity across channels to increase social reach.
Control look, feel, and location
Whether as a dedicated landing page, a pop-up, or integrated into your homepage and product pages, the look, feel and placement of the Social Activity Feed is up to you.
If social reach isn't enough: Add Gamification
Help customers discover relevant products by providing personalized product recommendations based off of their friend's likes and past purchases.
Build trust and increase conversion rates with personalized recommendations. Nothing sells a product like a trusted friend’s stamp of approval.
Target specific customers with relevant promotions depending on their common interests and past purchases. Make smart suggestions to encourage product discovery.
Products Your Friends Like can appear as a lightbox, landing page, or can be integrated into your existing product pages and homepage for increased product discovery.
Make their shopping experience social: Add Ask a Friend
Highlight which products people in specific areas are talking about, sharing, and buying. Target customers in various locations for high context remarketing and promotions. Populate shoppers’ feeds with relevant products depending on weather and regional happenings.
Personalize based on Locale
Sync in-store and onsite trends with location specific product feeds. Create a multi-channel shopping experience personalized for your customers.
Social Recommendations based on Geo-Targeting
Use location to highlight the activity of shoppers in a specific area. Show off ratings and reviews, shares, likes and user generated photos that are all from a specific location.
Identify trending products by area
Attain location-specific data for smarter targeted events and special promotions based on regional happenings.
Become a trendsetter: Add Social Trending Feeds
Create a real world experience
Allow shoppers to upload personal product photos from various social sites and their desktop to help other consumers visualize your products in real life. Shoppers are more likely to purchase when they see others are using your product and loving it!
Organic product discovery
Social Curation leads to organic product discovery as shoppers scroll through product galleries for a more dynamic shopping experience.
Customized to fit your needs
Showcase user generated photos prominently on your homepage, individual product pages, in shopping carts, or anywhere else on your site - the look, feel and placement is entirely customizable to suit your site.
Personalize product discovery: Add Popular Products Your Friend Likes
Designed for eCommerce
See the exact impact ratings and reviews have on conversion rates, average order values, and incremental revenue. Social Annex Ratings and Reviews comes with in depth reporting to clarify outcomes and continuous optimization.
Develop Trust with Shoppers
Multi dimensional reviews allow shoppers and retailers to respond publicly to comments and queries. Shoppers can vote to help highlight the most useful content. Moderation tools make it easy to keep out irrelevant content, and the ability to sort by rating makes it easy for shoppers to find the reviews they are looking for.
Sell with Stories
Put customers in control by allowing them to tell public stories about your brand and products. Letting your shoppers sell for you by sharing their experiences can organically lift conversions on specific products. This effect can be magnified with easy review sharing buttons or by highlighting great customer stories yourself.
Learn from Your Customers
Learn from common comments and questions: What's missing from your product descriptions? What similar products are shoppers looking for? Is a product to unreliable to carry?
Be the Authority
Helpful and honest reviews that go in depth on drawbacks and the greatest benefits of products can increase organic traffic by making you the go-to source for shoppers who are trying to decide what to buy. Quality reviews can grow your market share and keep customers coming back for more.
Enable One Click Reviews
Customers who have signed in with Social Login can write a review or rate a product without additional verification. Shoppers can also share reviews across their social networks with just one click.
Social Annex ratings and reviews is designed to get a flood of reviews quickly. Beyond eCommerce best practices for placement, promotion and CTAs ratings and reviews can be worked into gamification or loyalty programs to give your super fans even more reasons to share their opinions on the products they love.
Designed for Mobile
Make it easy for mobile and tablet users to write and respond to reviews and rate the products that they own. Mobile responsiveness means more reviews, more ratings and higher overall engagement.
Fully customize the design and placement of ratings and reviews to stay on-brand and visually engage shoppers. Make ratings and reviews as unique as your site with a custom rating scale from anything like puppy paws to lipsticks, instead of generic stars.
A Gateway to Engagement
Let shoppers rate without writing a review to create a super low barrier to brand community engagement. Integration with social networks allows shoppers to use their existing account credentials or to sign in through their preferred social network. Shoppers can see which friends in their networks have written a review in a general feed or on a product by product basis.
Reviews are optimized to be SEO friendly, giving your most popular products a huge pagerank boost. Best practices and microformats allow top rated reviews, and aggregate reviews, to be displayed directly in Google search results. Use the Ratings and Reviews dashboard to easily create new product reviews and comment categories.
Full integration with ESPs allows you to reach out to customers the second they purchase a product or the day it arrives. Send an immediate thank you for each approved review or even include a small gift or an incentive to write another.
Custom Review Fields
In addition to basic review questions, easily create custom questions specific to products and your audience. For apparel companies, ask questions like, “Does this fit true to size?” to help your unique shoppers make more informed buying decisions.
Highlight Relevant Reviews on an Individual Basis
Personalize which product reviews shoppers see based on their past activity or their friend's activities. Ratings and Reviews can use data gathered from social APIs by social login to bring up the recent reviews of an individual shopper's friends or reviews from people in their area.
Automated Review Authentication
Leverage shopper's My Account information, as well as social network profiles, to confirm the identity of each reviewer. Automatically mark reviews that are written by confirmed product owners with certified badges to promote authentic, trustworthy reviews.
Make your reviews visual by making it easy for customers to upload photos, videos, and other media to better communicate their insights.
Showcase Rave Reviews
Use the Ratings and Reviews dashboard to easily curate and display amazing reviews across your marketing channels including social media, onsite, in store, remarketing emails and PPC ads.
Customers can easily sort, filter, and organize lists based on score, helpfulness, recency, keyword and more, to help them quickly find exactly what they are looking for.