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customer success story

How Liquidation Channel increased conversion and sales with Social Sharing solutions

Liquidation Channel

COMPANY NAME

Liquidation Channel

COMPANY PROFILE

Jewelry and accessories

ABOUT THE COMPANY

Liquidation Channel, previously known as
the Jewelry Channel, is an American Home Shopping Channel and an online retailer of jewelry and accessories.

www.liquidationchannel.com

Challenges

Liquidation Channel was looking for a partner with a variety of social tools that were flexible enough to seamlessly fit into their existing marketing plan. Their goal was to accelerate the rate of sharing to drive incremental revenue.

Solution

Liquidation Channel implemented social sharing & Activity Stream programs using Facebook Connected API. The solution drove traffic back to the Liquidation Channel’s main landing page or a particular product detail page.

Program

The results of the first 90 days of the sharing & engagement programs exceeded Liquidation Channel's expectations. Social Annex’s advanced analytics helped Liquidation Channel identify their greatest influencers. Social Annex’s Share & Save programs converted potential customers 3x more frequently than the baseline conversion.

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