Top 5 e-Commerce Pitfalls

There are many site features, and lack there of, that can turn off shoppers and send them into the arms of competitors. Here are our top 5 e-Commerce pitfalls.

Ecommerce Marketing in 2013

See what new strategies marketing teams are exploring, implementing and avoiding.

Social Login Infographic

Providing a social login option not only makes it easier for shoppers to create a new account it also opens the door for onsite social engagement.

Social Loyalty Infographic

Increasing retention and repeat rate is a priority goal for most online retailers and social loyalty programs exist precisely for that reason.

The Rise of Pinterest

Pinterest became the fastest growing social network in 2012, and continues to expand its userbase. It is a powerful and exciting new tool for social commerce.

Social Data Infographic

As onsite social software becomes increasingly common online retailers are searching for ways to utilize social data from Facebook Open Graph to spot consumer trends and uncover insights that they can use to create smarter marketing and more relevent product offerings.

Social Annex Shopping Trends 2012

Social commerce has continues to grow and change, here is some of what we saw in 2012.

Social Holiday Shopping

As the holiday season approaches online retailers are gearing up to take on new social campaigns and sales strategies.

The Rise of E-Commerce

Ecommerce marketing is powerful and constantly evolving; the influence of wide spread social media use has made social marketing a necessary investment for online retailers.

Onsite Vs. Offsite Social Campaign

With enormous potential, social commerce is a significant cause of confusion for many online retailers. Broken into its basic parts social commerce is made up of onsite and offsite social marketing; two sides of a coin that rely on each other to pull prospects and drive sales conversions.

Social Research and Revenue

Consumer data gathered in a social context is more organic and specific than information contained in email blocks, research reports or order forms, and as a result is more meaningful and can be more effectively used to increase sales conversions.

Social ROI

Social media marketing is quickly becoming a compulsory investment of the ecommerce business model; as with any other investment, companies should be able to monetize their returns.

Social Consumer Infographic

Who is the Social Consumer? What influences the Social Consumer? How does the Social Consumer influence others?