The Battle of Facebook and Google+
Discover how Facebook and Google+ measure up to each other and decide which social network is the most beneficial to your brand.
Online Retailers Guide to 2013 Back to School Shopping
Did you know? 43% said that internet ads would influence their purchase decisions for back-to-school shopping. Find out: Top online back-to-school retailers, social network with the largest BTS influence, and average consumer spend per industry.
3 Steps to Transform Customers into Lifetime Brand Advocates
Master the art of retention by transforming customers into lifetime brand advocates with customer loyalty programs in 3 steps.
Social Phases of Brand Expansion
Expand brand social reach and gain more understanding about your customers through the utilization of social sharing tools in 3 Phases.
Social Consumer Comparison
Find out exactly where your customers are spending their time on social networks and who is most likely to spend money.
Ecommerce Marketing in 2013
See what new strategies marketing teams are exploring, implementing and avoiding.
Social Login Infographic
Providing a social login option not only makes it easier for shoppers to create a new account it also opens the door for onsite social engagement.
Social Loyalty Infographic
Increasing retention and repeat rate is a priority goal for most online retailers and social loyalty programs exist precisely for that reason.
The Rise of Pinterest
Pinterest became the fastest growing social network in 2012, and continues to expand its userbase. It is a powerful and exciting new tool for social commerce.
Social Data Infographic
As onsite social software becomes increasingly common online retailers are searching for ways to utilize social data from Facebook Open Graph to spot consumer trends and uncover insights that they can use to create smarter marketing and more relevent product offerings.
Social Annex Shopping Trends 2012
Social commerce has continues to grow and change, here is some of what we saw in 2012.
Social Holiday Shopping
As the holiday season approaches online retailers are gearing up to take on new social campaigns and sales strategies.
The Rise of E-Commerce
Ecommerce marketing is powerful and constantly evolving; the influence of wide spread social media use has made social marketing a necessary investment for online retailers.
Onsite Vs. Offsite Social Campaign
With enormous potential, social commerce is a significant cause of confusion for many online retailers. Broken into its basic parts social commerce is made up of onsite and offsite social marketing; two sides of a coin that rely on each other to pull prospects and drive sales conversions.
Social Research and Revenue
Consumer data gathered in a social context is more organic and specific than information contained in email blocks, research reports or order forms, and as a result is more meaningful and can be more effectively used to increase sales conversions.
Social media marketing is quickly becoming a compulsory investment of the ecommerce business model; as with any other investment, companies should be able to monetize their returns.
Social Consumer Infographic
Who is the Social Consumer? What influences the Social Consumer? How does the Social Consumer influence others?