High quality data defines the unique characteristics of your customers, enabling your business to more effectively meet their needs. Customer intelligence like high quality email addresses, Likes and Interests, address books and location can be collected through APIs like Facebook Open Graph. Integrating this information into your CRM, ESP, POS or ERP creates more detailed profiles that allows marketers to better segment customers and create more personalized and effective campaigns, both offsite and onsite.
Statewide Audience Distribution: Geographically break down customer activity. Create geo-targeted campaigns to invest in trending areas or to energize regions that show signs of dropping off.
Audience likes and dislikes: Gain insight into customer preferences and adapt your social strategy accordingly. Use trending audience likes and common groups to determine what sort of content and distribution strategy will best resonate with your customers.
Social Demographics: Better define your customers with detailed social graph information like age, gender, location, Likes and Interests, accurate email addresses, and more.
Customer Value: Segment and cultivate your most valuable social customers by identifying and rewarding those who have generated the most new traffic and referral revenue.