Case Study


“From the start, our customers have been highly engaged with our Social Annex loyalty program. We benefited so much from our collaboration with the Customer Success Team. The program has allowed us to easily boost (and leverage) social proof, and our customers love to participate.”
- Katrina Seitz, eCommerce Director, Ouidad





Social Annex’s Customer Loyalty solution for Ouidad has grown average order value and repeat purchase rate by over 12%. Moreover, their reward redemption rate is nearly triple the industry standard.

These metrics are the hallmark of a well-designed, engaging retention and advocacy program, which is exactly what Ouidad’s team wanted. Download the case study to discover how they worked with Social Annex’s Customer Success Team to...

  • Bridge the gap between their e-commerce site and their brick-and-mortar locations
  • Boost participation in other marketing programs, including product reviews, through their loyalty program
  • Ease the checkout experience with Social Login


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About Ouidad:

Ouidad, their products, and their salons are dedicated to empowering individuals with curly hair to understand, enhance, and love their hair.



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