Recent Posts

Facebook Dynamic Ads for Retailers: Tips From a Pro

While Social Annex and our experienced Customer Success Team specialize in customer loyalty and advocate marketing solutions, we’re tapped into all facets of digital and omni-channel marketing. We chatted recently with Leanna Kelly, a Retail Content Marketing Specialist at CPC Strategy. CPC Strategy implements performance growth for paid search, Google Shopping, Amazon sales, and other vital shopping channels. Given this Read more…

3 Pivotal UGC Trends for 2017

Irrespective of your training, incentive or marketing programs, you are not your company’s best salesperson. Nobody within your business is as good at selling as your customers. Shoppers want to hear what other consumers, who are like them and really use brand’s products, have to say. Maybe that’s what propelled Marty Neumeier to utter his famous quote that a brand “is not Read more…

Instagram eCommerce Efforts Pick Up Steam

With almost 500 million monthly active users and engagement 15x that of Facebook, it would have been highly unwise of Instagram if it had shown its back to one of the biggest realities of our time: ecommerce...especially when all other social media platforms like Pinterest and Snapchat are doing everything to make significant inroads in it. Instagram ecommerce has become more and more Read more…

Vital Cyber Monday + Black Friday Lessons, 2016 Edition

Much to the relief of many marketers, this year’s Thanksgiving, Black Friday, and Cyber Monday sales have displayed a spectacular performance. Thanksgiving online sales posted a 17% gain to $1.3 billion, while Black Friday jumped 19% to just under $2 billion pushing holiday season-to-date growth rate to 12%. Cyber Monday, meanwhile, broke e-commerce records with $3.45 billion! The numbers aren't as Read more…

The Definition of Advocate Marketing

As marketers, we all wish that we had more people representing and promoting our businesses at a minimal cost. It'd be even better if they would actually get involved in projects like content creation or finding new potential customers! Is that too much to ask? Well, in a sense, that's the definition of advocate marketing. Before moving ahead, it’s a Read more…

Telecom Loyalty, The Right Way

In our previous post about telecommunications loyalty, we dissected the need for actionable, unified data, and a mindset in which loyalty is a preventative treatment. After understanding why telecom loyalty programs are so beneficial in reducing churn (by 12% in 10 months from what we've seen!) and better marketing to both current and potential customers, it now makes sense to Read more…

Sainsbury’s: Dominating the Retail Industry in the UK

When the economic downturn first hit the UK in 2012, Sainsbury's managed to emerge as the most successful British food retailer. The significance of this can be gauged by the fact that many retail industry experts thought that the chain, with its mid-market position, would suffer the most. But Sainsbury's marketing team and their colleagues squarely proved them wrong. Somehow Sainsbury's recent results replicate Read more…

A New View of Telecommunications Loyalty

The telecommunications industry occupies a unique space in that it's less competitive, but customers report being more dissatisfied. Churn rates for telecom companies are high, averaging between 10 and 67% annually. The widespread grimace of this problem can be understood from the fact that roughly 75% of the 17 to 20 million subscribers signing up with a new wireless carrier Read more…

Where Black Friday Went Wrong: A Personal Take

Hi! I’m Eliza Fisher, Social Annex’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more…

B2B Loyalty Statistics: Take Advantage of an Overlooked Opportunity

B2B is a field that thrives off of retention due to its typically long sales cycles and high acquisition costs. That's why more and more marketers are turning towards B2B loyalty programs to help them keep clients coming back. Our collection of B2B loyalty statistics will give you a much better picture of the landscape. B2B Loyalty Statistics: The Value of Read more…