Recent Posts

The Most Valuable Content Marketing Trends for 2017

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more…

Snapchat’s New Ad Tools Copy Facebook’s Playbook

Not long ago Evan Spiegel, co-founder and CEO of Snapchat, famously said that he doesn’t want for the network to “creepily” target users. But it looks like reality has dawned upon him. And that reality is to monetize any social media or digital platform, targeting audiences on the basis of behavior is a necessity. Of course, he was right in Read more…

Burberry’s See Now Buy Now Collection Debuts with Massive Social Campaign

“If they see a girl wearing a red dress, they want to go out and buy that red dress and they don’t understand that it’s a season. For them, it’s just a red dress”. These words from Kate Phelan, creative director of High Street giant Topshop, exactly mirror the psyche of most fashion customers. More than the need, the fashion industry has Read more…

Watch Out, Uber! Here’s Walmart’s Self-Driving Technology Plan

Alright, Walmart isn’t getting into the self-driving car game, but they’re planning for some in-store technology that might be even more interesting. The retail behemoth recently patented a concept for robotic shopping carts, which could end up causing a huge shift in both customer and employee relations in stores. Here’s everything you need to know about Read more…

Everything You Need to Know About Omni-Channel Referrals

With 84% of respondents ranking “consistent customer experience across all channels” first in importance in a company’s multi-channel strategy (Retail Systems Research), it is clear that omni-channel shopping experiences are becoming the norm. However, traditionally omni-channel has been focused on elements of the shopping process like using online tools to check the inventory availability in a brick and mortar store. Read more…

Williams-Sonoma’s Marketing: 5 Strategies to Steal

Online sales for Williams-Sonoma, an American retailer of kitchenware and home furnishings, grew 6.4% for its fiscal year to $2.523 billion from $2.371 billion in 2015. Total sales for the year increased 5.9% to $4.976 billion from $4.699 billion for the same time frame. Of course, when such fabulous results happen, you can be assured of the fact that the giant Read more…

3 Essentials for Business Supply Marketing

The business supplies and equipment industry is huge. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like loyalty programs and referral programs owing to its longer life cycle and higher price range. Read more…

3 Essentials for Modern Healthcare Marketing

Loyalty has never been the area of concern for medicine or overall healthcare industry- then be it drug manufacturers, suppliers, hospitals or doctors. And there is a reason for this neglect. Unlike other industries like fashion or hospitality, customers aren’t presented with tons and tons of options. Their list of options is curtailed by their insurance programs, geographic locations, or Read more…

Testing, Testing: A/B Testing For Referral Programs

Whether it’s a life or business, it rarely happens that you begin something, let’s say a program or application with a new approach, and it starts to work well from the moment it hits the point of implementation. You have to think about different options that might help your cause. Then you constantly observes it, compare it with other results, Read more…

A Few of Our Favorite User Generated Content Examples

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more…