Recent Posts

Omni-Channel Electronics Loyalty for Manufacturers: A Welcome Change

Studies like Brand Keys’ 19th Annual Customer Loyalty Engagement Index--which found that customer expectations of brands have grown by almost a third yet brands’ abilities to meet those demands have only increased by 7%--show that keeping shoppers happy is like chasing a moving target. That’s precisely why all manufacturers, including consumer electronics manufacturers, have to think like retailers, where they will Read more…

What We’ve Learned About Loyalty Program Communication

Loyalty marketers all across the world should take a note of the fact that Harold Geneen, a former president of the ITT Corporation, had included communication in his list of the five essential entrepreneurial skills for success. The reason for his insistence on the value of communication comes from the fact that it's impossible to get customers to take action without Read more…

Social Contest Best Practices for 2017

Oprah Winfrey, perhaps the most successful TV host of all time, created a storm one day in 2004 when she gave away Pontiac cars to all 276 members of her audience. Unsurprisingly, her show saw unprecedented viewership. But it also pulled more than 140,000 visitors to Pontiac.com, a 600% increase in their regular daily traffic at that time. On top Read more…

Does SMS Marketing Work?

It’s not at all difficult to understand the unmatched fascination that many marketers have with SMS marketing. It’s not just because of the piercing penetration of mobiles in people’s lives so much so that 46% of smartphone owners say they couldn’t live without their smartphone, and that 80% of American adults text, which makes it the most common cell phone activity. More Read more…

Cheer Up! The Benefits of Negative Reviews

Negative reviews are expected side effects of the product review platforms that so many online and omni-channel companies have. But the preconditioned minds of business people have been looking at a negative review just like one looks at a death sentence. Of course, negative reviews are disappointing and they set up a fear that this bad publicity may drive off the sale. After Read more…

Snapchat Deep Linking + Lead Gen Ads Copy Facebook’s Ad Tech

Snapchat is testing two new ad tech features that take a page from Facebook's playbook. Given the history of competition between the two social media juggernauts, which has heated up over the past year or so, this move isn't surprising. However, marketers and advertisers should take note of how Snapchat deep linking and lead gen ads-the two new capabilities--will work and Read more…

Advocate Marketing Winners of 2016

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more…

Store Differentiation 2017: 4 Ways to Become a Destination

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more…

Increasing Visibility with Product Reviews For Manufacturers

When Jonney Shih, the chairman of Asus, put forward his idea of selling laptops under the company's own name instead of through its contracted partners, not many gave him much chance. Practically speaking, the detractors of his vision were not outright wrong. Compared to household names like Dell, HP, and Apple, the idea of getting consumers used to Asus seemed daunting. Read more…

One and Done! In-App Loyalty + Advocate Marketing with SDKs

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more…