Every one of your existing customers has the potential to share your brand with their friends and family and refer an endless number of new customers to your business. But even though these new potential customers are just one social network away, getting people to actually refer their friends can be a real challenge.
You may be asking yourself, “So how can I get customers to actually refer my brand to their friends?” Don’t worry, we have figured out the best way to create a successful referral program and we are going to share all of our findings with you. For now, let’s just focus on incentives and on how to best promote your program.read more
User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?
Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos.
At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.read more
As you’re guiding your customers through the process of writing and publishing a product review on your site, you’re going to need to remain in communication with them. Unsurprisingly, email is the preferred method of contact for these sorts of messages. You should set up several different kinds of triggered emails to automatically notify customers of pivotal updates in the process of writing this helpful user generated content.read more