Recent Posts

Referral Marketing for Cosmetics: A Natural Look

Since time immemorial, people like to see the best version of themselves when they look in the mirror. Not much has changed in that wish. That explains the core reason behind the size of the cosmetics industry. With an estimated annual worldwide turnover of USD $170 billion, it's a venerable industry. Given that word of mouth marketing is also one of the Read more…

Facebook New Camera Is Another Snapchat Ripoff

After cloning Snapchat’s Stories in the form of Instagram Stories, it looks like Facebook is all set to steal one more feature from its constantly growing rival. The recent development is suggesting that Facebook is testing Snapchat-like camera filters in its main app, in a feature it's calling Facebook New Camera. Facebook New Camera: How It Works These Facebook filters will also Read more…

Is Twitter Dead, or on the Verge of a Revival?

Just in time for Halloween, we have to ask ourselves: Is Twitter dead? Or will it be making a supernatural rebirth? Only a few days ago, at their Q3 2016 earnings call, the company announced results that beat analysts' expectations but still make it a loss-making company. More dramatically, it announced layoffs of 9% of its workforce, as well as the eventual Read more…

Christie’s Reinvents Luxury UGC for 250th Anniversary

The power of user generated photos lies in their flexibility and diversity. It is not necessary that photos should always feature people wearing your clothes or handling your products. Christie’s, one of the art world's leading businesses, deals with precious art, jewelry, and antiques--definitely not the standard fodder for hashtag campaigns. Still, they just wrapped up a successful luxury UGC campaign. To Read more…

Referral Marketing for Fashion Companies: One Size Doesn’t Fit All

Referrals have always worked almost in all industries simply because unlike any marketing email from some unknown company, they come from someone who knows you. Naturally, there is no lack of authenticity about it…and that’s 84% of shoppers trust referrals. And referral marketing for fashion businesses makes perfect sense. When you see friends wearing an elegant jacket, or cool sunglasses, how Read more…

Loyalty for Luxury Shoppers: A Game of Perks

The very concept of luxury carries the undercurrent of being rare. It’s something that is not like anything other and thus it’s an odd man out…a distinctively different that the rest of the others. That’s precisely why the luxury brand has to uphold that image. And this key point was the main reason that gave rise to the conception that customer Read more…

From Travelers to Marketers: Advocate Marketing for Hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more…

Two Years After Apple Pay, The Woes of Mobile Payment Use

Considering the ultra-ubiquitous nature of mobile phones and the ease that mobile payments bring, it was a wise decision by tech giants like Apple, Samsung, and Google to launch Apple Pay, Samsung Pay, and Android Pay, respectively. But now that we're two years out from the launch of Apple Pay, what do marketers have to show for it? Many reports Read more…

Instagram Live Streaming May Debut Soon

That time is not far away that all social media platforms will look almost identical, if not similar. Snapchat created a ripple by coming up with its one-of-its-kind Stories. Instagram was quick enough to replicate that feature. After the resounding success of live video--first debuted by smaller platforms by scooped up by Twitter and Facebook, everyone is realizing the real Read more…

The New E-Commerce AI Landscape

The comprehensive victory of Google’s artificial intelligence over Go world champion Lee Sedol was more than significant. It was a sort of milestone in the evolution of AI. It was a declaration of the fact that AI has improved a lot…so much so that it has achieved a level to defeat the best human mind in an extremely intuitive game. Naturally, its Read more…