Recent Posts

How to Increase Your Refer a Friend Solution Revenue by Over 500%

A Refer a Friend solution, the digitalized form of traditional word-of-mouth, is more than handy when it comes to spreading the product awareness among potential customers. But it may fall short when the goal is to achieve more than that--just like what Vivobarefoot, a British footwear manufacturer, had in its mind. Vivobarefoot presented a complex set of goals in front of Read more…

A Visual Commerce ROI Story: 123% in 5 Months

We know that it's worthwhile to engage with customers on social and to promote your brand with user generated content. Given the dominance of visual social platforms like Instagram and Snapchat, implementing Visual Commerce makes tons of sense for many brands. But at the end of the day, what's the Visual Commerce ROI? Visual Commerce ROI: Melissa & Doug Melissa & Doug, Read more…

Google Trusted Stores is Shutting Down: Here’s Why and How

Google just announced that Google Trusted Stores is shutting down. The search giant hasn't provided a specific end date for the certification program for online sellers, which was rolled out in 2012. I'll be replaced by a new program called Google Customer Reviews.  Let's take a look at some of the specifics. What is Google Trusted Stores? Google Trusted Stores has been a program for online Read more…

How Verified Reviews Affect Your Site’s Authenticity

There is a strange dichotomy in the realm of reviews. On the one hand, according to market research firm YouGov, approximately 4 in 5 American consumers read online reviews before making a purchase decision. And on the other hand, there are studies that suggest that only about 65% of consumers who “always or almost always read online ratings” believe that the reviews Read more…

Off-Price Apparel Loyalty Programs Aid Retention Amid Competition

A buyer’s urge to have an item at the lowest possible price is as old as civilization. That’s why outlet-rich Las Vegas and many other cities in the USA are seeing people thronging at the off-price retail outlets. As saving has been valued equally by many, we are seeing a higher percentage of affluent consumers in that crowd. According to Read more…

How Referrals for Subscription Businesses Surge Acquisition

We recently talked about the current scenario of subscription businesses, the challenges, opportunities that are waiting in the corridor, and how loyalty programs can help in addressing some of their hurdles. But I genuinely believe that loyalty programs are a half taken measure if they're not coupled with referral programs. Empirical evidence has proved the organic relationship between loyalty and referrals. The former is a cause Read more…

Referral Marketing for Telecom Companies Adds a Personal Touch

While telecom tech consistently advances, challenges for companies in this sector have never seemed so fierce. There's severe competition, cord-cutting, ARPU going down, and high churn rates. Furthermore, as per Informa Telecoms & Media's report, telecom operators' traditional revenue through voice calls and SMS has been dropping due to enhanced functionalities from OTT players such as Skype, Google, and Whatsapp. Mobiles came into Read more…