Recent Posts

Snapchat Fashion Marketing: Fendi Gives More Life To Snapchat Stories

Whether it’s the use of drones to show its catwalk fashions or having its models walk on water to mark its 90-year anniversary, Fendi, the Italian high fashion brand, always knows how to market itself differently.  Currently, the fashion house is subverting things by taking content from Snapchat--which is famous for disappearing within 24 hours--and giving it a longer life. This Snapchat fashion Read more…

Footwear Marketing Update: Zappos and Aldo Enhance Loyalty, CX

The shoe industry, in fact, the fashion industry as a whole, is revamping itself to be as close to the needs and requirements of customers as possible. Two of the biggest players in the shoe game are making big changes. Let's take a look at these developments in footwear marketing. Zappos Launched Its First-Ever Loyalty Program  Zappos, an online shoe and clothing Read more…

Eeek! Watch Out for These 5 Conversion Killers!

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more…

Where Instagram’s Comment Moderation Tool Falls Flat

It made headlines a few weeks ago when Justin Bieber had to shut down his Instagram account after his fans began leaving hateful comments on a photo of him and his new girlfriend, Sofia Richie. The Bieber isn't the only one who gets hate--plenty of other celebrities and everyday people get harrassed online too.  Amidst such turbulent times when abuse is running amok Read more…

6 Vital Holiday Retail Drivers for 2016

The holiday shopping season is just a few weeks away. All retailers, including you, will be immersed in the gigantic preparations to make this holiday season a real treat for your customers. But all those preparations may fail to yield great results if they are not in line with what customers actually want and which trends are expected to hit Read more…

Snapchat’s Story Playlist Caters to Personalized Experiences

A social media platform, in essence, is a digital hangout place where people want to express themselves and see what is happening in the lives of their friends. But they want to do it as per their will, wish, and comfort. They need the freedom of not viewing updates from the friends that they don’t wish to see. That's where Read more…

Google Pop-Up Shop to Launch in New York

Fresh off its October 4 hardware announcement, Google broke the news that it's opening up a pop-up store in Manhattan. The Google pop-up shop will open in conjunction with the release of the company's hotly anticipated new hardware products, including its first phone--the Pixel--and its Amazon Echo competitor--Google Home. Google has dabbled in hardware before with products like the Chromebook and its Read more…

Nordstrom Launches ‘Reserve and Try in Store’ Capabilities

Seattle-based department store chain Nordstrom has had a mixed 2016. While its loyalty program has done quite well, and its discount brand Nordstrom Rack has been strong, this year has seen weak Nordstrom profits and plenty of cost-cutting measures. It makes sense, then, that the company is trying hard to differentiate itself with quality customer service and an experience that will, hopefully, Read more…

7 Crucial Referral Fraud Prevention Tips

Digital fraud is a growing concern for all types of businesses and consumers, and marketers are no exception. If you're working on any kind of program that rewards users for participating, you should keep reading. If you're rewarding your customer base for doing things like connecting on social, writing reviews, referring friends, sharing photos, and so on, then you should Read more…