Recent Posts

Referrals vs. Discounting: The Long-Term Value of Word of Mouth

While certain marketing tactics will give you quick wins, they fail to give your business long-term value and growth. Extreme discounting often falls into this category, and it's become a pervasive trend. One way to incentivize shoppers to spend--as well as share your business with friends--is through a referral program. Let's take a look at referrals vs. discounting, and how Read more…

How to Increase User Generated Content Submissions with Psychology

It's clear there's been a surge in the use of user generated content, or UGC, by marketers--according to SEMRush, 86% of businesses use it in their marketing efforts! While most of us know that solutions like visual commerce, ratings and reviews, and questions and answers increase visibility and conversions by adding authentic customer voices to brand content, it's not always Read more…

Connected Devices in eCommerce are the Future of Shopping

The considerable increase of present day connectivity is going to become as big as a full blown balloon. It is estimated that by 2026, consumers will be living in a hyperconnected, high-speed world where the Internet of Things (IoT) will be a norm of life. By 2020, there will be 660 million machine-to-machine (M2M) connections. But, what is important to know Read more…

Combining Loyalty and Advocacy: The Philosophy and the ROI

How can you keep customers happy and increase customer lifetime value? This is the question on the minds of all marketers. Gartner tried to answer it by saying that if you manage the customer experience well and meet or exceed expectations, you’ll increase customer satisfaction, loyalty and advocacy. It’s not all surprising that Gartner’s answer starts with satisfaction, moves on to Read more…

Loyalty for Sporting Goods Brands is an Easy Win

As The Wall Street Journal notes, amidst the negativity created by the Sports Authority and Sports Chalet filing for bankruptcy, many sporting goods companies are on the verge of loosing their steam.  One of the main reasons cited by a survey from the Sports & Fitness Association suggests that there is no decline in the people’s participation in sports, but Read more…

Omni-Channel Loyalty for Beauty Brands: Connect With End Consumers

TABS Analytics' study on cosmetics found that there is no true loyalty in the beauty industry. Heavy buyers opted to purchase across multiple brands. The study found that, on average, frequent buyers are purchasing across 8.6 brands while medium buyers are purchasing across 4.7 brands. The average buyer purchases more than 5 brands per year, both in-store and online. Of course, Read more…

UGC for Electronics Manufacturers: A Vital Brand Voice

Different people have defined the term “brand” in different ways. For Cheryl Burgess, a brand is a reason to choose. Leo Burnett said that brand is anything that leaves a mental picture of its identity. But in essence, a brand is a promise to a consumer. A strong brand is one that keeps its promise through thick and thin, as Read more…

Omni-Channel Electronics Loyalty for Manufacturers: A Welcome Change

Studies like Brand Keys’ 19th Annual Customer Loyalty Engagement Index--which found that customer expectations of brands have grown by almost a third yet brands’ abilities to meet those demands have only increased by 7%--show that keeping shoppers happy is like chasing a moving target. That’s precisely why all manufacturers, including consumer electronics manufacturers, have to think like retailers, where they will Read more…

What We’ve Learned About Loyalty Program Communication

Loyalty marketers all across the world should take a note of the fact that Harold Geneen, a former president of the ITT Corporation, had included communication in his list of the five essential entrepreneurial skills for success. The reason for his insistence on the value of communication comes from the fact that it's impossible to get customers to take action without Read more…