Recent Posts

Does SMS Marketing Work?

It’s not at all difficult to understand the unmatched fascination that many marketers have with SMS marketing. It’s not just because of the piercing penetration of mobiles in people’s lives so much so that 46% of smartphone owners say they couldn’t live without their smartphone, and that 80% of American adults text, which makes it the most common cell phone activity. More Read more…

Cheer Up! The Benefits of Negative Reviews

Negative reviews are expected side effects of the product review platforms that so many online and omni-channel companies have. But the preconditioned minds of business people have been looking at a negative review just like one looks at a death sentence. Of course, negative reviews are disappointing and they set up a fear that this bad publicity may drive off the sale. After Read more…

Snapchat Deep Linking + Lead Gen Ads Copy Facebook’s Ad Tech

Snapchat is testing two new ad tech features that take a page from Facebook's playbook. Given the history of competition between the two social media juggernauts, which has heated up over the past year or so, this move isn't surprising. However, marketers and advertisers should take note of how Snapchat deep linking and lead gen ads-the two new capabilities--will work and Read more…

Advocate Marketing Winners of 2016

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more…

Store Differentiation 2017: 4 Ways to Become a Destination

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more…

Increasing Visibility with Product Reviews For Manufacturers

When Jonney Shih, the chairman of Asus, put forward his idea of selling laptops under the company's own name instead of through its contracted partners, not many gave him much chance. Practically speaking, the detractors of his vision were not outright wrong. Compared to household names like Dell, HP, and Apple, the idea of getting consumers used to Asus seemed daunting. Read more…

One and Done! In-App Loyalty + Advocate Marketing with SDKs

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more…

The Standout Customer Loyalty Stats of 2017

Finding and acquiring new customers can be a huge challenge. The reasons can be many, but the numbers don't lie: it's roughly 500% more expensive to convert new ones than to keep current customers. This is why it's crucial to take a close look at how consumers react to and value customer loyalty programs. Read more…

Loyalty Trends 2017: Greater Flexibility, Greater ROI

Loyalty programs have evolved significantly since S&H Green Stamps carved out a foundation by giving consumers stamps based on their spend, which could be redeemed for products. The reason for that evolution is simply that marketers don't want customers to lose interest. Thus, to shed away this risk of being too common, it is necessary for marketers to augment the philosophical as well Read more…

See Now Buy Now Trend: The Good & The Bad

When asked about the rampant See Now Buy Now trend, which is revamping the old connotations of the fashion industry, Alber Elbaz, a Moroccan-Israeli fashion designer, calmly said “When there is a wind of change, we can build a wall to protect ourselves from the storm or we can build a windmill to let the wind blow faster, so we Read more…