Recent Posts

B2B Loyalty Programs: Give Clients That Extra Incentive

Business to business (B2B) companies are highly dependent on loyalty, perhaps even more so than your standard business to consumer firm. Because so many B2B purchases have lengthy purchase cycles that require significant sales effort, if customer loyalty were to fall by the wayside, tons of these companies would become completely unprofitable. That's why B2B loyalty programs are quite often Read more…

Survey: 60% of UK Buyers Rely on Fashion E-Commerce Reviews

The dynamics of e-commerce are incomplete without user generated content (UGC). Ratings and reviews  is one of the older forms of UGC and thus the most indispensable. They boost conversion and are also a great way to enhance customer interaction and loyalty as well. This is particularly true for fashion e-commerce reviews. A recent survey conducted by Populus found that 60% of UK internet users say their Read more…

UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more…

Topshop’s Success: A Collaborative Journey

The journey of Topshop, a British multinational fashion retailer, from a humble beginning as an extension of the department store Peter Robinson in the 1960s to the current valuation of more than £2 billion with 500 shops worldwide is absolutely fascinating. It was really beyond anybody’s thought that one high street fashion retailer will cast such an everlasting and all-encompassing spell on fashionistas all Read more…

Fake Shopping Apps on the Rise

A few days ago, people who were searching in Apple's iTunes app store for "Michael Kors" were presented with the result that went like this: "Shopping Online for Michael Kors." It was a well curated and well-maintained app with a complete and neat quality descriptions along with the communication to offer users of the app both substantial discounts on Kors' products and Read more…

CPG Loyalty: Key Challenges and Solutions

The consumer packaged goods (CPG) industry is huge. In the United Sates alone this year’s CPG sales have already amounted to about 769.7 billion U.S. dollars.  To build any loyalty program or CRM setup, it’s necessary to capture and store consumer purchase data, designing a value proposition and maintain a dialogue with your customers. No doubt, it poses a challenge Read more…

Instagram Product Tags Enable In-App Shopping for Select Brands

For a whole week in May, Instagram's top designers and product managers were not in their California headquarters. They were in a rented house, stocked with snacks, far away from laptops and machines. They were brooding over how to make their photo sharing app shoppable without transforming it into a splashy catalog. That intense brainstorming process gave rise to several ideas…and Read more…

5 Black Friday 2016 Trends that Retailers Need to Know

Black Friday, the official kick-off to the holiday shopping season, is just a few weeks away. No doubt, it carries huge importance for retailers. According to the National Retail Federation, it can account for up to 30 percent of retailers’ annual sales. Clearly, it’s a costly thing to give it a miss. But with the advent of e-commerce, the breakdown of the department Read more…

The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more…

Referral Marketing for Cosmetics: A Natural Look

Since time immemorial, people like to see the best version of themselves when they look in the mirror. Not much has changed in that wish. That explains the core reason behind the size of the cosmetics industry. With an estimated annual worldwide turnover of USD $170 billion, it's a venerable industry. Given that word of mouth marketing is also one of the Read more…