Recent Posts

3 Ways An Omni-Channel Experience Can Strengthen Your Brand

In our technology-driven world, consumers have become dependent on using technology to shop and communicate with their favorite brands, making it critical for companies to embrace technology and create a brand experience that fits all types of shoppers. As a retailer or manufacturer, thinking of new and creative ways to attract new customers and keep your current ones means fitting Read more…

Android Pay: The Latest in Omni-Channel Shopping

Just yesterday Google debuted its new Android Pay, a virtual wallet similar to Apple Pay allowing customers to make purchases in store with a simple tap on their phone. After Google’s first foray into mobile payments with Google Wallet which was relatively unsuccessful, they’ve come back with a solution that has a promise to surpass Apple Pay with its open Read more…

How Skis.com Monetized Social Media Using Social Annex’s Social Commerce Solutions

Online action sporting goods store, Skis.com, came to Social Annex searching for a robust social commerce solution with a complete platform. They needed a vendor that could perform and scale their business while staying within their budget and Social Annex delivered. Using Social Annex’s social commerce solutions that are built from the ground up with a comprehensive list of tools, Read more…

5 Ways Social Commerce Improves The Customer Experience

For a brand, providing your shoppers a memorable customer experience is crucial to keep them coming back and attracting new shoppers. There are many ways give them a great experience with your brand, however, with social media being an incredibly powerful communication tool, integrating social commerce into your marketing strategies is the most unique and personable way to connect with Read more…

Implement Discounting Without Sacrificing Your Brand

Discounting can be a valuable tactic to increase sales, however, some brands are worried about implementing discounts for fear that it may erode value and create perception of poor quality. When used strategically, discounting can increase sales and loyalty without causing negative brand perceptions. There are a number of ways to implement a smart discounting strategy while maintaining brand perception Read more…

Heyo Cart Breaking Social Commerce Barriers

Heyo Cart, a new social commerce tool created by contests platform, Heyo Inc., is breaking down barriers to converting a Facebook following into paying customers. The new tool helps authors and digital media producers sell their products directly through social media, enabling sellers to post links through Facebook and allowing their fans to comment the word “buy” into the post. Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…

Push Your eCommerce Company Into Rapid Growth

Whether you’re a mid size retailer or manufacturer just starting out in the world of eCommerce, your goal is to grow your business rapidly and get new customers before your competitors do.  Traditional marketing is no longer effective with today’s social and mobile customer base. Augmenting your eCommerce business with Social Commerce is the surefire way to acquire new customers, Read more…