Recent Posts

NYSE Outage and More Tech Failures Raise Red Flags

Starting with a computer glitch that grounded United Airline flights for two hours, followed by a software update gone awry that closed the New York Stock Exchange for four hours, and minutes later an outage on the Wall Street Journal’s homepage, Wednesday July 8 saw some serious technology failures that some people are having a hard time chalking up to Read more…

Why Brands Should Value the Facebook News Feed Update

As of this morning Facebook announced three updates to users’ News Feed preferences in order to provide more personalized content.  These updates are available now on iOS and be will available on Android and desktop over the next few weeks.  What many brands may not realize is that this is the prime time to pay attention to how they interact Read more…

It’s a Fine Line: Reputation Management vs Authenticity

Managing your online reputation is important, yet there’s no singular way to ensure that your reputation matches reality. There are plenty of review sites, but not every business or consumer relies on the authenticity of these reviews. Online review juggernaut Yelp has profiles and reviews of over 50 million businesses throughout the world and dominates review searches. One frequent complaint Read more…

Summer Months Don’t Have to Mean Low Sales

This week was the official start of summer and unfortunately for many online retailers that means lower than average sales. Between vacations, summer camps and numerous outdoor activities, consumers are busy during the summer months and spending less time on their computers perusing online stores. According to web analytics firm SumAll, gross sales for online merchants in July decline by Read more…

Facebook’s News Feed Algorithm Update and the Need for Sticky Posts

Facebook recently announced it is adding a new signal to their News Feed ranking. They are now considering how much time users spend viewing stories and posts as an indicator of their interest in the topic. Prior to this update, Facebook heavily considered actions such as likes, comments and shares as indicators of interest in certain topics and therefore bumped Read more…

The Apple Watch: A Challenge and Opportunity for Brands

The Apple Watch: A Challenge and Opportunity for Brands As technology gets closer to us, (literally in the case of the Apple Watch), eCommerce companies are wrestling with an interesting dilemma. While it’s tempting to quickly jump on the bandwagon of wearable devices, it’s important for brands and retailers to think about ways they can really add value for their Read more…

Buyable Pins: The Pinterest Buy Button Is Here

After speculation back in February, Pinterest has officially announced the release of their Buy Button this month. According to Pinterest, more than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop users later on. Price filters will allow customers to sort through pins based on Read more…