Recent Posts

Ratings and Reviews Design: Two Thumbs Up for an Intuitive Layout

We recently wrote about which questions and prompts to provide to your customers when they write Ratings and Reviews for your ecommerce site. Once you’ve decided what sort of information they should provide, you’ll need to consider how to display it all. Because this is one of the social commerce products with the most content to sort out, designing an optimized Ratings & Reviews system can seem a bit overwhelming. Your customers likely have a lot to say about your products, and you must thoughtfully organize all their viewpoints, recommendations, pros and cons, and ratings.

Ratings and Reviews: What Information Should You Ask Your Customers to Share?

If you’re considering implementing a Ratings & Reviews functionality on your ecommerce website, you’ll find that there are many aspects to consider. There are so many different questions you can ask your customers and almost endless parameters to consider. From the look of the review template to the authentication methods for reviewers to promotions and re-marketing, there are important choices to make in every step of the process.

Visual Commerce Permissions: Don’t Shoot First and Ask Questions Later

70% of marketers are planning to increase their use of visual content on their eCommerce sites this year, and more than 75 million people use photo sharing platforms like Instagram on a daily basis. In the face of data like this, it would be absurd to shy away from using customer photos in your marketing strategies.

Loyal Customers or Advocates?

Too often today the two terms “loyalists” and “advocates” are used interchangeably when referring to valuable customers. In fact they could not be any more different from each other, but there is a spectrum to where customers fall between loyalists and advocates that needs to be understood. Today, customers have many choices and are distracted by messages, promotions, and opportunities to save and drive greater value from their purchases. A brand like Nike hopes that their customers buy all their tennis shoes from Nike but the reality is that a single customer may have Nike, Adidas, and Puma in their closet.

Is Conversion Rate an Antiquated Metric in eCommerce?

Today’s retailers, eTailers, or eCommerce companies are heavily focused on acquiring new customers. Those who are forward thinking have already shifted some of their attention to Retention (think Loyalty), but there is still not enough attention been paid to use of conversion (think high impulse shopping items around the checkout lanes). Within an organization each person will give you a different definition of what is/are conversions(s) for their business. Instead of trying to converge everyone to agree on one definition, we should recognize its different nuances within the buying process.

Best Practices For Collecting and Managing Visual Commerce

Today, shoppers no longer look to celebrities and style magazines for advice on what to buy.  Instead, brands are seeking advice from the shoppers on what they should promote.  According to a recent study conducted by social shopping site, Shopa, one in seven women snap selfies trying on new looks before waiting for an average of two ‘likes’ from friends Read more…

Retailers Take Note: Lyft and Starbucks are Mixing Up the Customer Loyalty World

Lyft and Starbucks are mixing up the customer loyalty world with a new partnership that combines the businesses under the Starbucks customer loyalty program. With the new contract, Starbucks loyalty members will receive points for each Lyft ride they take and Lyft drivers will automatically receive Gold Member status in the program. Other features in the works include a functionality giving Read more…

Facebook Is Dabbling in Online Shops…Again

Everyone is joining the ecommerce game. Facebook is following suit behind Pinterest by testing new Facebook stores, which let companies set up ecommerce shops within their current Facebook pages. Facebook made previous attempts to enter the ecommerce space but has seen relatively little success. Last year they introduced a Buy button similar to Pinterest’s Buyable Pins. In both cases they keep Read more…

The Social Phases of Brand Expansion

In the increasingly competitive world of ecommerce, staying ahead of the customer’s mind can be a challenge. Social media can build bridges between brands and customers through optimization of brand presence and increased understanding of target customers. While 84% of B2B marketers use social media in some form, not all marketers understand or use the best ways to directly impact Read more…