Recent Posts

Fashion! Turn to the Left: eCommerce Enhancements for Apparel

What is fashion? We aren’t about to indulge in pages of philosophizing or link to the David Bowie song, so for our purposes we’ll say it’s… Visual Seasonal Dependent on fit and context Highly socially influenced While there’s so much more we could add to this list, these four simple descriptions will take us a long way towards developing an Read more…

Walmart Pay: What It and Other Mobile Payment Options May Be Lacking

  Walmart is joining the mobile payments game with, following behind the likes of Apple, Samsung, Google, Paypal, and even Starbucks. The new payment system, Walmart Pay is built into their mobile app, which already has 22 million active users, and gives consumers the ability to upload card information and pay for in-store purchases with the app.  Predictions for mobile wallet Read more…

The 7 Most Interesting Digital Marketing Trends for 2016

Maybe we’re unusual, but here at Social Annex we love how at the end of every year, tons of articles appear about the next big ecommerce and digital marketing trends. Rather than focusing on what’s already happened this year, marketers look ahead, brainstorm, and hypothesize about what we might see soon. In short, it’s all about possibility, and with that comes excitement. Read more…

Cyber Monday is the New Black (Friday)

As you probably have already heard, this year’s Cyber Monday set a record with more than $3 billion in sales for the first time ever. The biggest online selling day of the year beat the forecast of a 12% increase from last year by four percentage points. The biggest online shopping day ever brought an average of 12% growth for large retailers Read more…

Omnichannel Loyalty: 4 Ways to Make Your Customers Thankful

With Thanksgiving just around the corner, it’s common to reflect on the people, relationships, and circumstances for which we’re most thankful. We’d be remiss if we didn’t express our gratitude for one of the most vital components of our business lives–our customers. One way that ecommerce sites and brick and mortar shops can ensure that they’ll be thankful for their Read more…

Gamified Learning: Teach Your Customers New Skills

In our world of ever evolving technology, we are constantly having to learn new tasks. Just like how we are always improving brand products or services, we are adopting new capabilities. Gamification, one of our capabilities, is an excellent tool for educating and motivating people. A survey by TalentLMS found that 79% of participants (students and corporate learners) believed they Read more…

Enhancing Your Virtual Community

Sales strategies has changed drastically over the last few years alone. This change of direction is driven by one source- the customer. But who is the influencer of customer purchase decisions?

5 Ways to Bring Your Customers Back From the Dead

Churned customers are a lot like zombies: they’re never quite dead, just dormant. However, unlike zombies, you definitely want to figure how to re-awaken a dormant customer. After all, it costs 5 times more to acquire a new customer than it does to keep an old one. So, here are five ways to leverage omni-channel loyalty to bring your customers back from the dead, metaphorically speaking of course...