Recent Posts

How To Build A Loyalty Program For Low Purchase Frequency Goods

A business's value is  defined by its future net income streams along with the consideration of risk associated with those streams. In terms of decreasing those risks, customer or client loyalty plays a vital role. This is mainly because loyalty provides a thick cushion of guaranteed future income. To put themselves into that future-proof zone, many companies are quickly adopting customer loyalty Read more…

Everything You Should Know About Omni-Channel Loyalty Programs

Given that there are over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, multi-channel marketing has been a natural idea for marketers to reach out to the maximum amount of people. It caused a blurring of lines between various marketing channels. But inconsistency in the experience and lack of singular control over all these Read more…

The Lifecycle Email Approach to Your Referral Marketing Program

On average, an office worker receives 121 emails every day. In such a cluttered space, your referral marketing program emails may go unnoticed quite regularly. Besides, too much similarity and an inherent dislike of the constant bombardment of marketing content can further diminish CTR and open rate. Another reason that emails may not perform as per expectations is that email sequences fail Read more…

Using User Generated Content on Social Media: Why And How

User generated content (UGC)--including reviews, questions and answers, and visual commerce--is the most trusted form of content, but it's not worthwhile if it's not shared and seen. Nothing is as powerful as social media in hitting the highest possible spot of reach and online visibility. Besides, at least once a month, 83% of survey respondents hear about a brand or product Read more…

The Logic Behind Walmart’s Recent Acquisitions

Just when analysts were trying to dissect  Walmart's recent acquisitions of Shoebuy.com ($70 million) and Moosejaw ($51 million), last month they saw one more acquisition by the retail giant, with another now on the horizon. Walmart's ModCloth Buy Walmart purchased ModCloth for a price between $50 million and $75 million. ModCloth founder Susan Gregg Koger had her reasons to go for this Read more…

Identify And Prevent Fake Reviews Before They Do The Damage

Since we've enjoyed the internet, the ability to remain anonymous and post through fake accounts has always led to spam and scams. Online reviews are no exception to the problems that this anonymity poses. A disgruntled customer, a biased shopper, a desperate manufacturer, or even bitter competitors have been involved in the unethical act of fake reviews to bring down Read more…

Don’t Just Handle Negative Reviews, Handle Reviewers Too

With customers reporting that they trust online reviews 12 times more than promotional content, the efforts of businesses to pocket as much positive feedback as possible are understandable. But it’s almost impossible to create a business ecosystem that can satisfy the needs and aspirations of each and every customer that interacts with you. Someone may express a grudge over a bad Read more…

Advanced eCommerce SEO and PPC Marketing Tactics and Philosophies

We recently caught up with Ron Dod, CEO of Visiture, a top ecommerce SEO and PPC agency. He answered our questions about how to boost visibility and conversion in this complex ecosystem... 1. Tell us a little about Visiture and how you help ecommerce businesses. Visiture was founded over 10 years ago as a search engine marketing agency focused on the ecommerce space. It Read more…

Amazon Cash: A Way Towards Cardless Payments

A broken online shopping experience is a real killjoy for e-commerce operators as well as shoppers. Studies have shown that tricky, complicated, and inconvenient payment options can be a deal breaker for an online shopping experience. It has been observed that 8% have abandoned the cart as they felt that there were not enough payment methods. Amazon has decided to Read more…

The Recipe for a Perfect Frictionless E-commerce Experience

Nowadays, the concept of frictionless e-commerce is experiencing increasing chaos. Apart from businesses’ wishes to give a one-of-its-kind experience to customers, it also has to do with where consumers are in the e-commerce technology adoption curve. If some of the postulates of Everett Rogers’ technology adoption lifecycle have to be used, customers have moved past the “early adopters” stage. Now they Read more…