Recent Posts

B2B Loyalty Statistics: Take Advantage of an Overlooked Opportunity

B2B is a field that thrives off of retention due to its typically long sales cycles and high acquisition costs. That's why more and more marketers are turning towards B2B loyalty programs to help them keep clients coming back. Our collection of B2B loyalty statistics will give you a much better picture of the landscape. B2B Loyalty Statistics: The Value of Read more…

Flaunt Your Advocates With Visual Commerce for Luxury Goods

Visuals are at the core of marketing efforts for countless luxury brands. Indeed, it's a longstanding tradition for high fashion labels to have no copy--just their name--in print and digital ads. When you're selling a product based on pure aesthetic appeal, quality, and aspirational qualities, imagery does what words will not. That's why it makes perfect sense in this age Read more…

User Generated Content for Consumer Manufacturing: A Must-Have

When you consider the products consumers tend to be the most passionate about, home appliances and the like might not come to the top of your mind. But the fact of the matter is that products ranging from coffee makers to dishwashers and more are used daily, so people know what they like and what they don't. Consequently, there's both Read more…

Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more…

UGC and Cosmetics: A Vital Partnership

User Generated Content, as the name suggests, is the content created by users in the form of ratings and reviews, questions and answers, and images while using your products or services. As this content is created by customers themselves and not by brands or ad agencies, it's considered to be 12 times more trustworthy in the eyes of everyday shoppers. The level of Read more…

Samsung Rewards: Embattled Samsung Finally Gets It Right

Samsung has been under intense scrutiny lately. From the recall on Galaxy Note 7 phones to faulty washing machines to political scandals, things haven't been looking bright. But at least in one area--their Samsung Pay mobile payments product--they've made a smart move: introducing Samsung Rewards. Samsung Rewards: The Overview Samsung Rewards is a loyalty program within Samsung Pay to motivate users to make Read more…

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more…

The True Definition of Omnichannel

Just answer this question: How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. This tech savviness has empowered consumers in ways we could never have imagined and the impact is enormous. This has made them channel agnostic along with using it not only in personal ways, in social and experiential ways too. Read more…

Purchase Motivators & Loyalty: Understanding Customer Behavior

Customer behavior is something complex simply because it’s not consistent. Sometimes the customer buying decision is rational and sometimes it’s emotional. Although buying decisions frequently stem from a conscious analysis, there are studies that show our subconscious can also have a say, since many times we don’t know exactly what we want to purchase. Naturally, it’s difficult to decipher the Read more…

The Beauty of Devotion: Cosmetics Loyalty Programs

The mammoth $500+ billion per year cosmetics industry has been growing at an intense pace over the past few years, and is in danger of over-saturation. While product quality is crucial for success, no one can deny the importance of marketing as well. Due to the nature of makeup and skin care products, the need for differentiation, and the necessity Read more…