Recent Posts

Watch Out for These 9 Common Loyalty Mistakes!

There’s no point in hiding from the truth: some loyalty programs fail. The globally successful Air Miles program tanked when it was launched in the U.S. market. The program lost $25 million in its first year and was consequently shut down. A wrongly executed loyalty program can injure your company, but don’t discount the massive benefits of a well-designed one. Read more…

The New Instagram Stories Feature and What It Means For Your Brand

Instagram just announced the launch of Instagram Stories, a new format of photo and video sharing in which content disappears after 24 hours. Does this sound familiar? Well, it should, given that this feature bears a lot of resemblance to Snapchat--the trailblazer in disappearing content--and its Story function. Even The New York Times is noting the similarities, and Instagram CEO Kevin Systrom Read more…

Moving the Mobile Wallet Beyond Payments

The moment the phrase mobile wallet falls on our ears, we most likely think of a payment solution. And it’s alright too, as so many people are using mobile wallets to complete the payment process. But apart from being a payment tool, mobile wallets can also be used as valuable frameworks in which loyalty programs can be embedded, and strategic Read more…

59% of Brits Want Loyalty Schemes to Reward Engagement

A new survey of loyalty schemes shows that British consumers want more from their preferred companies. More precisely, 93% of Brits have signed up for a loyalty programme at some point. 75% stick with the businesses they like and will retain their loyalty membership with a preferred business for over a year. Despite these encouraging figures, the survey reports that 61% Read more…

4 User Generated Content Mistakes You Can’t Afford to Make

Just like everything in life, the usefulness of user generated content (UGC) like ratings and reviews, questions and answers solution, and visual commerce depends on how you approach it and how you implement it. If done meticulously and wisely, user generated content can have an extremely positive impact on company’s visibility, website traffic and sales. Unfortunately, some UGC campaigns suffer Read more…

Snapchat Patent: Serving Ads Based on Object Recognition

Details have emerged about a Snapchat patent that would serve users sponsored filters, advertisements, and coupons based on the photos and videos they take. While the patent was first filed in January of 2015, the United States Patent and Trademark office released the documentation last week. The Snapchat patent application offers the example of a user taking a picture of the Empire Read more…

Holiday Loyalty Program Marketing: 12 Ideas for 2016

It’s hot outside, but everyone in e-tail & social commerce knows that now is the time to start planning for the holiday shopping season. You’re probably also well-aware that it’s much more cost-effective to retain existing customers than it is to acquire new ones. That’s why you need to use your customer loyalty program to both nurture repeat shoppers and Read more…

5 Refer a Friend Marketing Myths, Debunked

One of the gravest drawbacks of the internet is it has an incredible power to inform you as well as misinform you. No one and nothing, from celebrities to e-commerce tech, is immune from rumors. The fierce competition today in retail means that it’s vital to clear the air of misconceptions about refer a friend marketing. Referrals are an extremely valuable Read more…

What the Chipotle Loyalty Program is Missing

Last Friday, beleaguered fast food chain Chipotle launched its first loyalty program, a three-month promotion called Chiptopia Summer Rewards. Food safety problems during the end of 2015 and beginning of this year caused a huge drop in revenue for the popular company, and now it’s stepping up its efforts to win back customers. However, we’re a little doubtful that a Read more…

360-Degree Video a Win for Barbour, Despite Missteps

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media Read more…