Recent Posts

Why the New Starbucks Loyalty Program Won’t Work, and How to Fix It

I have to side with the angry masses on this one: the new Starbucks loyalty program won’t give the company the results it wants. First, a bit of background: Starbucks launched their “My Rewards” program in 2009, and it’s done incredibly well. Three years ago, when mobile payments were a nascent concept, as much as 11% of Starbucks’s orders were Read more…

Content Marketing for Valentine’s Day: Get Some UGC Love

This Valentine’s Day, you deserve to have your customers shower you with love and praise. You should use their excitement to supercharge your content marketing efforts. User generated content (UGC) is an extremely valuable resource for marketers in practically any industry. After all, 70% of consumers value peer recommendations and reviews more than professionally written content, and 84% of millennials Read more…

2016’s Most Important Customer Loyalty Statistics

When you're fully aware of the value of a loyal customer, you know that it's more than worth it to try as hard as you can to keep your shoppers coming back. In case you're doubtful, we've compiled 65 of the most relevant and informative customer loyalty statistics. Many of these customer loyalty statistics were published in 2016, but at times Read more…

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press

We've all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on...Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, Uber's marketing strategy is multi-pronged and Read more…

Buyable Pins in 2016: An Update

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop Read more…

51 Vital Visual Commerce Statistics

We all know that visual content has been growing exponentially in both importance and prevalence over the past few years. Both pictures and videos are essentials for any brand, but these requirements extend beyond just some good catalog photos and expertly produced videos. Businesses need to let their customers do some of the talking. Not convinced? Take a look at these Read more…

Three Keys to Amazon’s Success

Amazon is, obviously, the giant of online retail. The company just announced that its Cyber Monday sales grew by 40% from 2014 to 2015. In one week last month, 3 million people joined their Prime loyalty program. We can’t tell you how to gain Jeff Bezos’s 20+ years of experience within a year, or how to scale as rapidly as Read more…

Our Top 11 Brand Advocacy and Loyalty Articles from 2015

With 2016 merely days away, it seems appropriate to indulge in a look back at what we’ve learned and shared this year. We’ve picked 11 of our most helpful and interesting posts about ecommerce, brand advocacy, digital marketing, loyalty, and social commerce for you to enjoy… 1. “Why US Brands Should Follow China as a Social Commerce Example,” from January 13: Read more…

The Top 12 Ways Companies Gave Back to Customers in 2015

The holidays are a time to give back and reflect on what went right (um, and wrong) this year. During this convivial time, we’d like to take a minute to appreciate the ways in which companies gave back to customers via brand advocacy and customer loyalty this year.  The reward of doing so isn’t just the warm feeling you get Read more…