Recent Posts

ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Loyalty News: Walmart, Starbucks, Nintendo, + More

Here at Social Annex, we, of course, keep up with customer loyalty news. There’s been so much going on lately that we’ve been feeling the urge to do a roundup of the latest and greatest stories about customer retention… Restoration Hardware is one of the most recent retailers to join the bandwagon of businesses charging for loyalty benefits. It seems like Read more…

27 of the Funniest, Most Honest, and Creative Online Reviews

Ratings & Reviews can be the heart of an ecommerce site. Customers nowadays hardly make a purchase without looking for reviews first, as their fellow shoppers’ experiences and opinions help them make better informed and smarter shopping decisions. This precious form of user generated content not only gives your brand credibility, but it also allows you to collect valuable feedback from your Read more…

Instagram’s Algorithm Change: 21 Tips to Stand Out

If you’ve gone on Instagram at any point in the past few days, or have even just read any blog or news site online, you probably know that the photo app is changing its algorithm and that people are freaking out. Instagram has always shown users photos in reverse chronological order, but it’s planning–or at least was planning–on rolling out Read more…

McDonald’s Loyalty Program to Launch by 2017

Something’s going on at the Golden Arches: McDonald’s loyalty program–what little there’s been of it so far–is getting a makeover. Earlier this month the fast food franchise’s US President, Mike Andres, said that a loyalty program will launch before the start of 2017. Details about the program are few and far between: Nation’s Restaurant News notes that Andres said rewards “would be linked Read more…

Four Keys to Amazon’s Marketing Success (and How to Improve Them)

On Thursday, Amazon went down for 20 minutes and lost an estimated $3.75 million. Of course, though, compared to the roughly $100 billion it generates in sales in a year that’s chump change. There are a million and one reasons why the retailer sees revenue like this, but today we’re going to keep things simple and focus on four of Read more…

Why the New Starbucks Loyalty Program Won’t Work, and How to Fix It

I have to side with the angry masses on this one: the new Starbucks loyalty program won’t give the company the results it wants. First, a bit of background: Starbucks launched their “My Rewards” program in 2009, and it’s done incredibly well. Three years ago, when mobile payments were a nascent concept, as much as 11% of Starbucks’s orders were Read more…

Content Marketing for Valentine’s Day: Get Some UGC Love

This Valentine’s Day, you deserve to have your customers shower you with love and praise. You should use their excitement to supercharge your content marketing efforts. User generated content (UGC) is an extremely valuable resource for marketers in practically any industry. After all, 70% of consumers value peer recommendations and reviews more than professionally written content, and 84% of millennials Read more…

2016’s Most Important Customer Loyalty Statistics

When you're fully aware of the value of a loyal customer, you know that it's more than worth it to try as hard as you can to keep your shoppers coming back. In case you're doubtful, we've compiled 65 of the most relevant and informative customer loyalty statistics. Many of these customer loyalty statistics were published in 2016, but at times Read more…