Recent Posts

Three Keys to Amazon’s Success

Amazon is, obviously, the giant of online retail. The company just announced that its Cyber Monday sales grew by 40% from 2014 to 2015. In one week last month, 3 million people joined their Prime loyalty program. We can’t tell you how to gain Jeff Bezos’s 20+ years of experience within a year, or how to scale as rapidly as Read more…

Our Top 11 Brand Advocacy and Loyalty Articles from 2015

With 2016 merely days away, it seems appropriate to indulge in a look back at what we’ve learned and shared this year. We’ve picked 11 of our most helpful and interesting posts about ecommerce, brand advocacy, digital marketing, loyalty, and social commerce for you to enjoy… 1. “Why US Brands Should Follow China as a Social Commerce Example,” from January 13: Read more…

The Top 12 Ways Companies Gave Back to Customers in 2015

The holidays are a time to give back and reflect on what went right (um, and wrong) this year. During this convivial time, we’d like to take a minute to appreciate the ways in which companies gave back to customers via brand advocacy and customer loyalty this year.  The reward of doing so isn’t just the warm feeling you get Read more…

Fashion! Turn to the Left: eCommerce Enhancements for Apparel

What is fashion? We aren’t about to indulge in pages of philosophizing or link to the David Bowie song, so for our purposes we’ll say it’s… Visual Seasonal Dependent on fit and context Highly socially influenced While there’s so much more we could add to this list, these four simple descriptions will take us a long way towards developing an Read more…

Walmart Pay: What It and Other Mobile Payment Options May Be Lacking

  Walmart is joining the mobile payments game with, following behind the likes of Apple, Samsung, Google, Paypal, and even Starbucks. The new payment system, Walmart Pay is built into their mobile app, which already has 22 million active users, and gives consumers the ability to upload card information and pay for in-store purchases with the app.  Predictions for mobile wallet Read more…

The 7 Most Interesting Digital Marketing Trends for 2016

Maybe we’re unusual, but here at Social Annex we love how at the end of every year, tons of articles appear about the next big ecommerce and digital marketing trends. Rather than focusing on what’s already happened this year, marketers look ahead, brainstorm, and hypothesize about what we might see soon. In short, it’s all about possibility, and with that comes excitement. Read more…

Cyber Monday is the New Black (Friday)

As you probably have already heard, this year’s Cyber Monday set a record with more than $3 billion in sales for the first time ever. The biggest online selling day of the year beat the forecast of a 12% increase from last year by four percentage points. The biggest online shopping day ever brought an average of 12% growth for large retailers Read more…

Omnichannel Loyalty: 4 Ways to Make Your Customers Thankful

With Thanksgiving just around the corner, it’s common to reflect on the people, relationships, and circumstances for which we’re most thankful. We’d be remiss if we didn’t express our gratitude for one of the most vital components of our business lives–our customers. One way that ecommerce sites and brick and mortar shops can ensure that they’ll be thankful for their Read more…

Gamified Learning: Teach Your Customers New Skills

In our world of ever evolving technology, we are constantly having to learn new tasks. Just like how we are always improving brand products or services, we are adopting new capabilities. Gamification, one of our capabilities, is an excellent tool for educating and motivating people. A survey by TalentLMS found that 79% of participants (students and corporate learners) believed they Read more…