Recent Posts

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.

Ratings and Reviews Emails: When to Pull the Trigger

As you’re guiding your customers through the process of writing and publishing a product review on your site, you’re going to need to remain in communication with them. Unsurprisingly, email is the preferred method of contact for these sorts of messages. You should set up several different kinds of triggered emails to automatically notify customers of pivotal updates in the process of writing this helpful user generated content.

Maximize Your Customer Loyalty Program

There’s no doubt the popularity of loyalty marketing programs has consistently been on the rise with a reported 3.3 billion customer loyalty memberships in 2015 and a 26% increase in memberships reported since 2013. However, the flip side of that growth, is actual consumer participation has dropped. The average U.S. household belongs to 29 loyalty programs, but is only active Read more…

Shoppable Instagram Solutions Are a Necessity

Shoppable Instagram accounts are a necessity for e-commerce businesses nowadays. It is no news that mobile commerce has been getting some traction in the past few years, but recent numbers have shown that this trend may be stronger than we thought. Mobile commerce currently accounts for 35% of ecommerce sales and it’s expected to account for 49%, or $252 billion Read more…

The Top eCommerce Sites of 2015

Internet Retailer recently announced its list of top ecommerce sites. Perhaps unsurprisingly, 4 out of its 5 highest-ranked performers do extremely well with younger crowds. How did the team at Internet Retailer come to their decisions? A simple look at the following criteria clearly indicates that they gave importance to processes, media which various retailers are using, and of course, Read more…

Looking for an Answer: Incentivizing Customers to Contribute to Your Questions & Answers Platform

When you have a Questions and Answers platform on your site, it’s worthless unless you actually get people to, well, answer the questions. Over 50% of millennials utilize user generated content (UGC) to inform their purchase decisions about major electronics, cars, major appliances, and more. Furthermore, UGC like Questions and Answers or Ratings and Reviews is a huge factor in SEO: 25% of search results for the world’s 20 biggest brands are links to UGC. So, in short, you need to capitalize on this kind of content.

The Omni-Channel Tussle Between Sam’s Club and Costco

For business enthusiasts, one of the most interesting and engaging aspects of business is how rivals try to outdo each other. Discounts, offers, better services, enhanced online presence and ease of purchase process…they leave no stone unturned in getting that slight edge over competitors for which every business strives. All these factors apply to two of the biggest giants of Read more…

ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Loyalty News: Walmart, Starbucks, Nintendo, + More

Here at Social Annex, we, of course, keep up with customer loyalty news. There’s been so much going on lately that we’ve been feeling the urge to do a roundup of the latest and greatest stories about customer retention… Restoration Hardware is one of the most recent retailers to join the bandwagon of businesses charging for loyalty benefits. It seems like Read more…

27 of the Funniest, Most Honest, and Creative Online Reviews

Ratings & Reviews can be the heart of an ecommerce site. Customers nowadays hardly make a purchase without looking for reviews first, as their fellow shoppers’ experiences and opinions help them make better informed and smarter shopping decisions. This precious form of user generated content not only gives your brand credibility, but it also allows you to collect valuable feedback from your Read more…