Recent Posts

The Changing Landscape Of Advocate Marketing in 2017

Advocate marketing consists of giving your customers the motivation and tools to write product reviews, refer friends and colleagues, contribute branded photos, connect with you socially, and more, resulting in more authentic customer content, extended social reach, customer-driven innovation and more. Of course, the soul- the interior of the definition is still very much the same. What is changing with Read more…

New Amazon Ban on Incentivized Reviews

Amazon’s rigorous attempt to eradicate fake product reviews is not new. The e-commerce giant recently sued more than 1000 fake reviewers and is working on measures such as ranking trusted reviews and developing algorithms to weed out the fake reviews. Now it's announced that incented reviews--except for books or those coming in through its Vine program--will now be allowed. This Amazon Read more…

Facebook Marketplace: What You Need to Know

Facebook has evolved far beyond a digital hangout platform crowded your friends. Buying and selling--albeit informally--sprung up on the social media platform long ago. It began with simple statuses advertising concert tickets or old furniture for sale. Facebook Groups devoted to selling have now become common, where more than 450 million people visit to buy and sell each month. Facebook Read more…

The Differences Between B2C and B2B Advocate Marketing

There is a basic difference between B2B and B2C companies when it comes to many of their marketing and sales activities. Brand advocacy is not any different and thus there is a difference between B2B advocate marketing and B2C advocate marketing. But at the same time, they strive for the same goal and that is to influence people to bring Read more…

The Failure Of Sears’ Alfie

It’s no secret that Sears is losing business to Target and Wal-Mart. Last year’s financial report clearly suggests that. The cash is burning quickly and the trouble is piling up for the 123- year-old department stores chain so much so that it's rushed to close more than 50 stores this year. But it looks like nothing is working for Sears nowadays. The Read more…

Facebook Marketing Updates: Product Tags and Messenger Stories

One of the major reasons why Facebook has reached the level of being really unremovable from the modern marketer's life is its endless pursuit of betterment. Its think tank is never tired of exploring new avenues by remaining on its toes all the time. Two recent announcements about Facebook marketing make this especially clear. Facebook Marketing Update #1: Now, It Will Read more…

6 Strategies Behind the Home Depot’s Marketing Domination

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more…

Unwrapping What Millennial Holiday Shoppers Want in 2016

September is ending, and before we know it the holiday season will be in full swing. Retailers like Target and Michael's are already selling Christmas items! Various studies have suggested that millennial holiday shoppers will spend $1,427 on average in this holiday season—up 33.1% from last year. It’s quite clear that they will emerge as the ultra-influencers. Here's the full rundown Read more…

Chipotle’s Loyalty Woes: An Update

For Chipotle, this summer is set to end on a sore and somber note. Its much hyped and talked about loyalty program, Chiptopia Rewards, has miserably failed. It’s not at all surprising to us. In fact, we pointed a finger to its possible failure almost 2 months ago when the program debuted.  Chipotle recently reported a 30% sales decline, with Read more…