Where Does Snapchat Fit in The World of eCommerce?

Earlier this week, Snapchat announced it is seeking a new round of funding that would value the company at $19 billion. This is a huge increase from it’s 2014 round of funding that valued the company at $10 billion. To put this new potential value in perspective, if... read more

Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers

According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to consider in social media... read more

Pinterest “Buy” Button: What It Could Mean For eCommerce

Re/Code broke the news this week that Pinterest might be launching a “Buy” button as soon as this year, which is sooner than expected. No official date has been set and there’s only speculation about the timeframe and rollout. Although we suspect Pinterest does not... read more

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