Recent Posts

Samsung Rewards: Embattled Samsung Finally Gets It Right

Samsung has been under intense scrutiny lately. From the recall on Galaxy Note 7 phones to faulty washing machines to political scandals, things haven't been looking bright. But at least in one area--their Samsung Pay mobile payments product--they've made a smart move: introducing Samsung Rewards. Samsung Rewards: The Overview Samsung Rewards is a loyalty program within Samsung Pay to motivate users to make Read more…

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more…

The True Definition of Omnichannel

Just answer this question: How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. This tech savviness has empowered consumers in ways we could never have imagined and the impact is enormous. This has made them channel agnostic along with using it not only in personal ways, in social and experiential ways too. Read more…

Purchase Motivators & Loyalty: Understanding Customer Behavior

Customer behavior is something complex simply because it’s not consistent. Sometimes the customer buying decision is rational and sometimes it’s emotional. Although buying decisions frequently stem from a conscious analysis, there are studies that show our subconscious can also have a say, since many times we don’t know exactly what we want to purchase. Naturally, it’s difficult to decipher the Read more…

The Beauty of Devotion: Cosmetics Loyalty Programs

The mammoth $500+ billion per year cosmetics industry has been growing at an intense pace over the past few years, and is in danger of over-saturation. While product quality is crucial for success, no one can deny the importance of marketing as well. Due to the nature of makeup and skin care products, the need for differentiation, and the necessity Read more…

B2B Loyalty Programs: Give Clients That Extra Incentive

Business to business (B2B) companies are highly dependent on loyalty, perhaps even more so than your standard business to consumer firm. Because so many B2B purchases have lengthy purchase cycles that require significant sales effort, if customer loyalty were to fall by the wayside, tons of these companies would become completely unprofitable. That's why B2B loyalty programs are quite often Read more…

Survey: 60% of UK Buyers Rely on Fashion E-Commerce Reviews

The dynamics of e-commerce are incomplete without user generated content (UGC). Ratings and reviews  is one of the older forms of UGC and thus the most indispensable. They boost conversion and are also a great way to enhance customer interaction and loyalty as well. This is particularly true for fashion e-commerce reviews. A recent survey conducted by Populus found that 60% of UK internet users say their Read more…

UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more…

Topshop’s Success: A Collaborative Journey

The journey of Topshop, a British multinational fashion retailer, from a humble beginning as an extension of the department store Peter Robinson in the 1960s to the current valuation of more than £2 billion with 500 shops worldwide is absolutely fascinating. It was really beyond anybody’s thought that one high street fashion retailer will cast such an everlasting and all-encompassing spell on fashionistas all Read more…

Fake Shopping Apps on the Rise

A few days ago, people who were searching in Apple's iTunes app store for "Michael Kors" were presented with the result that went like this: "Shopping Online for Michael Kors." It was a well curated and well-maintained app with a complete and neat quality descriptions along with the communication to offer users of the app both substantial discounts on Kors' products and Read more…