Recent Posts

The Ultimate Beginner’s Guide to Customer Loyalty

Any person who has worked in retail or e-commerce will agree with the fact that it’s hard to acquire customers and it’s even harder to retain them and convert them into your loyal customers. It’s no less than walking on a wobbling tightrope. But it’s of paramount importance to retain your customers, as every single retained customer is more valuable Read more…

Can’t-Miss Visual Commerce Trends for 2017

Over the past few years, the concept of visual commerce has been defined and redefined.  It’s no more image-based shopping and search, as people described it in its teething days. It is now about promotion, cross-promotion, and engagement to boost the marketing activities designed to harness the potential of Pinterest, Instagram, and other visual social sharing services. This newer form Read more…

The Ultimate List of User Generated Content Statistics

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company's site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an Read more…

The Multifaceted Impact of UGC

In simple terms, user-generated content (UGC) is content that is created by your customers. It can come in multiple forms- feedback on Facebook or Twitter, ratings and reviews on your site, images or videos shared on Instagram or Pinterest, product questions and answers, and much more. In short, it's social content that's trusted 12 times more than content from brands. Now let's Read more…

Loyalty and Referrals: A Winning Combination

Loyalty programs and referral programs are same in the sense that they both give rewards for a certain behavioral action of your customers. But the similarity ends there only. The way loyalty and referrals operate is different, with loyalty programs generally being more complex. Which program will complement which company also varies depending upon brand power, and profit margin. But despite these Read more…

Michael Kors’ Marketing Success Story

The past 4 years have been incredible for the team at Michael Kors. They've grown their revenue by more than $3 billion, and they've grown net income by more than 500%. What's their secret? Well, for starters, Michael Kors' marketing team has undertaken several incredibly noteworthy campaigns. Let's take a look at some. A) The HENRY Effect: Michael Kors' marketing seems Read more…

Your Cheat Sheet to Holiday Customer Loyalty

Earning shoppers' loyalty during the holidays might be even harder than it is during the rest of the year. While some consumers are busy, stressed, and looking for a reliable purchase from a retailer they know, others are hunting for deals and the next cool, new gift. A Google survey noted that during the 2014 holiday season, more than 50% Read more…

Home Improvement Customer Loyalty: A Vital Tool

Home improvement customer loyalty programs generally aren't as famous as, say, frequent flier programs, but they're integral to their industry nonetheless. While not all hardware and garden stores have them, loyalty programs have a huge effect on the length of the buying cycle and brand perception. Let's take a closer look... Shortening the Buying Cycle The buying cycle in the case of Read more…

The Essentials of Over the Counter (OTC) Marketing

There is a classic paradox in over-the-counter (OTC) medications marketing. On one side, the OTC market is becoming visibly crowded due to continuous entries of new players that are leaving customers with more than enough choices. And on the other side, according to EdelmanBerland, 40% of patients said they don’t have enough tools to help them develop a minor ailment treatment Read more…

Retention or Acquisition? UK Etailers Choose the Former

Should I focus on retention or acquisition? No marketer or business head has been able to stay away from this dicey question. But it looks like etailers in the UK have decisively chosen a direction, since customer retention for their businesses is climbing. According to IMRG and Capgemini, during the period May to July 2016, the active customer retention rate reached a record Read more…