Recent Posts

You Asked, We Answered: Referral Marketing FAQs

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context Read more…

Sellers Sued Over Fake Reviews on Amazon

The trouble of fake reviews on review platform has always lurked over the landscape of e-commerce. While ratings and reviews are vital for providing more product information, fake reviews raise serious question marks as to the credibility of ecommerce websites. Once that credibility is corroded, the demise of the business is not far. Even giants like Amazon aren't immune. That’s Read more…

Nordstrom’s Loyalty Program: A Marketing Success

There is an old business wisdom that acts as a pure guiding principle to all marketing and strategic plans: listen to your customer. Even if their opinions may not demand an immediate action, but those opinions will tell you about what they think and what they expect from you as a retailer. That’s what Nordstrom did this past May when Read more…

Recent Instagram Updates: A Can’t-Miss Overview

Since 2014, roughly 18 new Instagram features, updates, or changes to the app have been released. Every time something changes, have to step back again, pause and think about how to frame these Instagram updates for your strategy. Considering the fact that the photo app has roughly half-a-billion users and more than 300 million active users on the network each day, you Read more…

5 Vital Tactics for Wayfair’s Marketing Success

Wayfair isn’t yet a household name like Walmart or Amazon, but it looks like this scenario is rapidly changing. As per Internet Retailer, the web-only furniture store saw 770,000 new customers last quarter—the most in any quarter to date. Sales on Wayfair’s websites increased 85.5% to $2.04 billion, up from $1.10 billion in 2014. Not just that- for the five-day Read more…

The Biggest Holiday 2016 Retail Trends

We are heading towards the holiday season slowly but steadily, and markets are buzzing with the excitement. To really win this upcoming holiday season, it’s a must to know how and what customers are buying, what their preferences are, what sort of personalization and messaging they like, and more. Without further ado, here are our picks for the biggest holiday Read more…

M&S and John Lewis Local Initiatives Support UK Suppliers

John Lewis and Marks and Spencer have both announced new commitments to support British suppliers and manufacturers. The John Lewis local push is a large initiative that will develop more over the coming months. Marks and Spencer, meanwhile, has signed up to be one of the first customers of a newly restored cotton mill in Manchester. The John Lewis "Locally Made" Read more…

The Impact of Loyalty Programs is Even Bigger than You Think

As per the 2015 Colloquy Loyalty Census, U.S. consumers hold 3.3 billion memberships in customer loyalty marketing programs. This is a 26% increase over the number of memberships reported in their last study in 2013. It’s glaring proof of the fact that customers do like to be a part of a well-designed and finely executed loyalty programs. It also explains Read more…

Here’s What Wal-Mart and Jet.com Still Need to Do

By now you must have heard that Wal-Mart is acquiring the e-commerce startup Jet for a hefty $3.3 billion, only a year after the latter's site launched. The deal is the biggest in e-commerce history, but the two businesses still have a lot to work on if they want to outperform Amazon. Here's what this new arrangement will bring to Read more…