Christie’s Reinvents Luxury UGC for 250th Anniversary
by Prasad Dhamdhere | October 28, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 0 comments

The power of user generated photos lies in their flexibility and diversity. It is not necessary that photos should always feature people wearing your clothes or handling your products. Christie’s, one of the art world's leading businesses, deals with precious art, jewelry, and antiques--definitely not the standard fodder for hashtag campaigns. Still, they just wrapped up a successful luxury UGC campaign. To Read more...

A Few of Our Favorite User Generated Content Examples
by Prasad Dhamdhere | September 13, 2016 | Contests, Customer Engagement, User Generated Content, Visual Commerce, Visual Galleries | 0 comments

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more...

The Indispensable Beginner’s Guide to Visual Commerce
by Prasad Dhamdhere | September 8, 2016 | Visual Commerce, Visual Galleries | 0 comments

63% of US customers and 66% of UK shoppers trust customer photos more than brand or retailer photos. These two stats tell the whole story about the level of absolute necessity that visual content has reached. Of course, the miraculous rise of social media and many other photo sharing platforms has been the epicenter of this trend. But for marketers, what Read more...

Can’t-Miss Visual Commerce Trends for 2017
by Prasad Dhamdhere | September 7, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 0 comments

Over the past few years, the concept of visual commerce has been defined and redefined.  It’s no more image-based shopping and search, as people described it in its teething days. It is now about promotion, cross-promotion, and engagement to boost the marketing activities designed to harness the potential of Pinterest, Instagram, and other visual social sharing services. This newer form Read more...

UGC for Fashion: An Overview

Out of all the advocate marketing solutions out there, user generated content (UGC) stands out as a no-brainer for the fashion industry. As this segment is highly visual and depends heavily on variables like size, fit, and quality, showing off the multitude of ways in which customers interact with apparel and accessories makes perfect sense. Here’s what you need to Read more…