Visual Commerce Permissions: Don’t Shoot First and Ask Questions Later
by Eliza Fisher | September 16, 2015 | Best Practices, Instagram, Visual Commerce, Visual Galleries | 0 comments

70% of marketers are planning to increase their use of visual content on their eCommerce sites this year, and more than 75 million people use photo sharing platforms like Instagram on a daily basis. In the face of data like this, it would be absurd to shy away from using customer photos in your marketing strategies.

Why Brands Should Value the Facebook News Feed Update
by Carolyn Pace | July 9, 2015 | Facebook, User Generated Content, Visual Commerce | 0 comments

As of this morning Facebook announced three updates to users’ News Feed preferences in order to provide more personalized content.  These updates are available now on iOS and be will available on Android and desktop over the next few weeks.  What many brands may not realize is that this is the prime time to pay attention to how they interact Read more…

Live Streaming Video Apps – Could They Help You Build Brand Authenticity?
by Erin Duff | March 28, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Twitter, Visual Commerce | 0 comments

On March 1st Tech Crunch called it with the headline; “Meerkat Is The Livestreaming App Twitter Should Have Built”. Yesterday, March 26 Twitter listened to that critique by releasing Periscope, an app very similar to Meerkat that lets you live-stream video of your life from your smartphone to anyone in the world. Like Meerkat it connects directly to your Twitter Read more…

Effective Use of Social Media for eCommerce: Instagram Edition

Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with current and potential customers in a visually compelling way. Pictures are worth a thousand words, and they are remarkably effective Read more…