Fashion! Turn to the Left: eCommerce Enhancements for Apparel
by Eliza Fisher | December 16, 2015 | Customer Loyalty, eCommerce, Ratings and Reviews, Sharing and Referrals, Visual Commerce | 1 comments

What is fashion? We aren’t about to indulge in pages of philosophizing or link to the David Bowie song, so for our purposes we’ll say it’s… Visual Seasonal Dependent on fit and context Highly socially influenced While there’s so much more we could add to this list, these four simple descriptions will take us a long way towards developing an Read more…

3 Best Practices For Visual Commerce
by Carolyn Pace | October 5, 2015 | Best Practices, User Generated Content, Visual Commerce, Visual Galleries | 0 comments

Internet users are known to have nearly instantaneous reactions to what they see on their screens. In less than 50 milliseconds, users experience an initial “gut feeling” that help them decide whether they’ll stay or leave. This first impression depends on many factors including structure, colors, spacing, symmetry, and amount of text, fonts, and more. Looking at a brand’s visual gallery is no different. In addition to the aforementioned variables, consumers make their judgments based on attractiveness, likability, trustworthiness, competence and aggressiveness.

Visual Commerce Permissions: Don’t Shoot First and Ask Questions Later
by Eliza Fisher | September 16, 2015 | Best Practices, Instagram, Visual Commerce, Visual Galleries | 0 comments

70% of marketers are planning to increase their use of visual content on their eCommerce sites this year, and more than 75 million people use photo sharing platforms like Instagram on a daily basis. In the face of data like this, it would be absurd to shy away from using customer photos in your marketing strategies.

Why Brands Should Value the Facebook News Feed Update
by Carolyn Pace | July 9, 2015 | Facebook, User Generated Content, Visual Commerce | 0 comments

As of this morning Facebook announced three updates to users’ News Feed preferences in order to provide more personalized content.  These updates are available now on iOS and be will available on Android and desktop over the next few weeks.  What many brands may not realize is that this is the prime time to pay attention to how they interact Read more…