ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Instagram’s Algorithm Change: 21 Tips to Stand Out

If you’ve gone on Instagram at any point in the past few days, or have even just read any blog or news site online, you probably know that the photo app is changing its algorithm and that people are freaking out. Instagram has always shown users photos in reverse chronological order, but it’s planning–or at least was planning–on rolling out Read more…

Content Marketing for Valentine’s Day: Get Some UGC Love

This Valentine’s Day, you deserve to have your customers shower you with love and praise. You should use their excitement to supercharge your content marketing efforts. User generated content (UGC) is an extremely valuable resource for marketers in practically any industry. After all, 70% of consumers value peer recommendations and reviews more than professionally written content, and 84% of millennials Read more…

51 Vital Visual Commerce Statistics
by Eliza Fisher | January 14, 2016 | Instagram, User Generated Content, Visual Commerce, Visual Galleries | 0 comments

We all know that visual content has been growing exponentially in both importance and prevalence over the past few years. Both pictures and videos are essentials for any brand, but these requirements extend beyond just some good catalog photos and expertly produced videos. Businesses need to let their customers do some of the talking. Doing so increases authenticity and brand awareness, Read more...

Fashion! Turn to the Left: eCommerce Enhancements for Apparel
by Eliza Fisher | December 16, 2015 | Customer Loyalty, eCommerce, Ratings and Reviews, Sharing and Referrals, Visual Commerce | 1 comments

What is fashion? We aren’t about to indulge in pages of philosophizing or link to the David Bowie song, so for our purposes we’ll say it’s… Visual Seasonal Dependent on fit and context Highly socially influenced While there’s so much more we could add to this list, these four simple descriptions will take us a long way towards developing an Read more…