Effective Use of Social Media for eCommerce: Instagram Edition

Here is the fourth and final installment of our “Effective Use of Social Media for eCommerce” series with our Instagram edition. Instagram presents retailers and manufacturers with a prime opportunity to be creative with social media marketing by interacting with current and potential customers in a visually compelling way. Pictures are worth a thousand words, and they are remarkably effective Read more…

Where Does Snapchat Fit in The World of eCommerce?

Earlier this week, Snapchat announced it is seeking a new round of funding that would value the company at $19 billion. This is a huge increase from it’s 2014 round of funding that valued the company at $10 billion. To put this new potential value in perspective, if the deal goes through it would make Snapchat the third most valuable Read more…

Effective Use of Social Media for eCommerce: Pinterest Edition
by Erin Duff | February 19, 2015 | eCommerce, Pinterest, ROI, Social Media, Social Media Marketing, Visual Commerce, Visual Galleries | 0 comments

To continue the Effective Use of Social Media for eCommerce series, we’re addressing Pinterest. Pinterest is an effective platform for making a positive impact for retailers. It is an image-based social networking site of over 70 million users that can help retailers increase sales. In 2013, Pinterest had the greatest increase in American user base of any social networking site. Read more…

Pinterest “Buy” Button: What It Could Mean For eCommerce

Re/Code broke the news this week that Pinterest might be launching a “Buy” button as soon as this year, which is sooner than expected. No official date has been set and there’s only speculation about the timeframe and rollout. Although we suspect Pinterest does not want to be left too far behind Facebook and Twitter, who recently launched similar ecommerce Read more…

Making a good First Impression with User Generated Content
by Erin Duff | July 15, 2014 | Ratings and Reviews, Social Commerce, Social Media Marketing, Visual Commerce | 1 comments

We all know that first impressions matter, whether it’s a conference, a new client dinner or a first date. Does your site make a good first impression? Make your site the one that catches your customers’ eyes by calling upon and showcasing your existing community of fans. This can give your site an immediate impression of activity, like seeing a Read more…