The Most Valuable Content Marketing Trends for 2017

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more...

A Few of Our Favorite User Generated Content Examples
by Prasad Dhamdhere | September 13, 2016 | Contests, Customer Engagement, User Generated Content, Visual Commerce, Visual Galleries | 0 comments

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more...

The Indispensable Beginner’s Guide to Visual Commerce
by Prasad Dhamdhere | September 8, 2016 | Visual Commerce, Visual Galleries | 0 comments

63% of US customers and 66% of UK shoppers trust customer photos more than brand or retailer photos. These two stats tell the whole story about the level of absolute necessity that visual content has reached. Of course, the miraculous rise of social media and many other photo sharing platforms has been the epicenter of this trend. But for marketers, what Read more...

Can’t-Miss Visual Commerce Trends for 2017
by Prasad Dhamdhere | September 7, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 0 comments

Over the past few years, the concept of visual commerce has been defined and redefined.  It’s no more image-based shopping and search, as people described it in its teething days. It is now about promotion, cross-promotion, and engagement to boost the marketing activities designed to harness the potential of Pinterest, Instagram, and other visual social sharing services. This newer form Read more...

The Ultimate List of User Generated Content Statistics
by Prasad Dhamdhere | September 1, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 8 comments

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company's site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an Read more...

4 User Generated Content Mistakes You Can’t Afford to Make
by Prasad Dhamdhere | July 22, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Just like everything in life, the usefulness of user generated content (UGC) like ratings and reviews, questions and answers solution, and visual commerce depends on how you approach it and how you implement it. If done meticulously and wisely, user generated content can have an extremely positive impact on company’s visibility, website traffic and sales. Unfortunately, some UGC campaigns suffer Read more...