Christie’s Reinvents Luxury UGC for 250th Anniversary
by Prasad Dhamdhere | October 28, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 1 comments

The power of user generated photos lies in their flexibility and diversity. It is not necessary that photos should always feature people wearing your clothes or handling your products. Christie’s, one of the art world's leading businesses, deals with precious art, jewelry, and antiques--definitely not the standard fodder for hashtag campaigns. Still, they just wrapped up a successful luxury UGC campaign. To Read more...

From Travelers to Marketers: Advocate Marketing for Hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...

Instagram Live Streaming May Debut Soon
by Prasad Dhamdhere | October 24, 2016 | Instagram, Social Media, Social Media Marketing, User Generated Content, Visual Commerce | 0 comments

That time is not far away that all social media platforms will look almost identical, if not similar. Snapchat created a ripple by coming up with its one-of-its-kind Stories. Instagram was quick enough to replicate that feature. After the resounding success of live video--first debuted by smaller platforms by scooped up by Twitter and Facebook, everyone is realizing the real Read more...

6 Vital Holiday Retail Drivers for 2016
by Prasad Dhamdhere | October 11, 2016 | Customer Loyalty, eCommerce, Omni-Channel, Social Media Marketing, User Generated Content, Visual Commerce | 0 comments

The holiday shopping season is just a few weeks away. All retailers, including you, will be immersed in the gigantic preparations to make this holiday season a real treat for your customers. But all those preparations may fail to yield great results if they are not in line with what customers actually want and which trends are expected to hit Read more...

A Few of Our Favorite User Generated Content Examples
by Prasad Dhamdhere | September 13, 2016 | Contests, Customer Engagement, User Generated Content, Visual Commerce, Visual Galleries | 4 comments

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more...