The New Forms Of Visual Content
by Prasad Dhamdhere | February 17, 2017 | Customer Engagement, Visual Commerce | 1 comments

With at least two distractions per minute, the attention span of a modern person is as thin as a piece of paper. Current research suggests that it hovers around 8 seconds. Now, when this reality of dwindling attention span is coupled with the fact that shoppers make a purchasing decision within 90 seconds of interacting with a product, you can Read more...

How to Increase User Generated Content Submissions with Psychology
by Prasad Dhamdhere | February 8, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

It's clear there's been a surge in the use of user generated content, or UGC, by marketers--according to SEMRush, 86% of businesses use it in their marketing efforts! While most of us know that solutions like visual commerce, ratings and reviews, and questions and answers increase visibility and conversions by adding authentic customer voices to brand content, it's not always Read more...

UGC for Electronics Manufacturers: A Vital Brand Voice
by Eliza Fisher | January 25, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Different people have defined the term “brand” in different ways. For Cheryl Burgess, a brand is a reason to choose. Leo Burnett said that brand is anything that leaves a mental picture of its identity. But in essence, a brand is a promise to a consumer. A strong brand is one that keeps its promise through thick and thin, as Read more...

6 Crucial Ways to Promote Your User Photo Campaign
by Eliza Fisher | December 17, 2016 | Best Practices, Visual Commerce | 0 comments

When you see an advertising message, what catches your eyes most -- words or images..? More or less, it’s an image! That’s why 67% of buying decisions are influenced by high-quality visual content rather than product information alone. Photos from customers are often even more engaging--they present real proof of your customers' happiness and your brand's identity. In fact, 63% of Read more...

UGC: A Remedy for the Pain of Returns
by Giovana Zanellato | December 13, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 6 comments

A survey conducted by Body Labs found that 23 percent of all clothing purchased online gets returned. Naturally, the losses retailers have to bear due to returns is high, but the real point here is: why do people return products they have chosen to buy? A study conducted by Shorr Packaging, found that the top reason shoppers return merchandise is Read more...

3 Pivotal UGC Trends for 2017
by Eliza Fisher | December 6, 2016 | Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Irrespective of your training, incentive or marketing programs, you are not your company’s best salesperson. Nobody within your business is as good at selling as your customers. Shoppers want to hear what other consumers, who are like them and really use brand’s products, have to say. Maybe that’s what propelled Marty Neumeier to utter his famous quote that a brand “is not Read more...