6 Crucial Ways to Promote Your User Photo Campaign
by Eliza Fisher | December 17, 2016 | Best Practices, Visual Commerce | 0 comments

When you see an advertising message, what catches your eyes most -- words or images..? More or less, it’s an image! That’s why 67% of buying decisions are influenced by high-quality visual content rather than product information alone. Photos from customers are often even more engaging--they present real proof of your customers' happiness and your brand's identity. In fact, 63% of Read more...

UGC: A Remedy for the Pain of Returns
by Giovana Zanellato | December 13, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

A survey conducted by Body Labs found that 23 percent of all clothing purchased online gets returned. Naturally, the losses retailers have to bear due to returns is high, but the real point here is: why do people return products they have chosen to buy? A study conducted by Shorr Packaging, found that the top reason shoppers return merchandise is Read more...

3 Pivotal UGC Trends for 2017
by Eliza Fisher | December 6, 2016 | Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Irrespective of your training, incentive or marketing programs, you are not your company’s best salesperson. Nobody within your business is as good at selling as your customers. Shoppers want to hear what other consumers, who are like them and really use brand’s products, have to say. Maybe that’s what propelled Marty Neumeier to utter his famous quote that a brand “is not Read more...

Flaunt Your Advocates With Visual Commerce for Luxury Goods
by Prasad Dhamdhere | November 22, 2016 | Visual Commerce | 0 comments

Visuals are at the core of marketing efforts for countless luxury brands. Indeed, it's a longstanding tradition for high fashion labels to have no copy--just their name--in print and digital ads. When you're selling a product based on pure aesthetic appeal, quality, and aspirational qualities, imagery does what words will not. That's why it makes perfect sense in this age Read more...

User Generated Content for Consumer Manufacturing: A Must-Have

When you consider the products consumers tend to be the most passionate about, home appliances and the like might not come to the top of your mind. But the fact of the matter is that products ranging from coffee makers to dishwashers and more are used daily, so people know what they like and what they don't. Consequently, there's both Read more...

UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more...