The Ultimate List of User Generated Content Statistics
by Prasad Dhamdhere | September 1, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 9 comments

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company's site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an Read more...

The Multifaceted Impact of UGC

In simple terms, user-generated content (UGC) is content that is created by your customers. It can come in multiple forms- feedback on Facebook or Twitter, ratings and reviews on your site, images or videos shared on Instagram or Pinterest, product questions and answers, and much more. In short, it's social content that's trusted 12 times more than content from brands. Now let's Read more...

Ratings and Reviews FAQs: How Do I Get More Reviews?
by Eliza Fisher | August 25, 2016 | Best Practices, Ratings and Reviews, User Generated Content | 0 comments

User generated content (UGC) like Ratings and Reviews can increase your site's revenue by up to 18% by providing helpful information from customers' perspectives. This will only happen, though, if customers actually contribute reviews! There are three main ways to get more reviews for your e-commerce site: email solicitation, syndication, and incentivization. Email solicitation is indispensable for gathering reviews. Customers rarely Read more...

Engage More Shoppers with In-Mail and Offline Reviews
by Eliza Fisher | August 6, 2016 | Ratings and Reviews, Social Annex Case Study, User Generated Content | 0 comments

We all know that user generated content (UGC) like ratings and reviews, questions and answers, and visual commerce boosts conversion by offering trustworthy points of view from your own customers on various social sharing platforms. Consumers trust UGC 12x more than they trust information from businesses, and visitors who interact with UGC are 105% more likely to buy. Given its importance, Read more...

4 User Generated Content Mistakes You Can’t Afford to Make
by Prasad Dhamdhere | July 22, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 1 comments

Just like everything in life, the usefulness of user generated content (UGC) like ratings and reviews, questions and answers solution, and visual commerce depends on how you approach it and how you implement it. If done meticulously and wisely, user generated content can have an extremely positive impact on company’s visibility, website traffic and sales. Unfortunately, some UGC campaigns suffer Read more...

Snapchat Patent: Serving Ads Based on Object Recognition
by Eliza Fisher | July 20, 2016 | Social Media, Social Media Marketing, User Generated Content | 0 comments

Details have emerged about a Snapchat patent that would serve users sponsored filters, advertisements, and coupons based on the photos and videos they take. While the patent was first filed in January of 2015, the United States Patent and Trademark office released the documentation last week. The Snapchat patent application offers the example of a user taking a picture of the Empire Read more...