The Most Valuable Content Marketing Trends for 2017

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more...

Snapchat’s New Ad Tools Copy Facebook’s Playbook
by Prasad Dhamdhere | September 20, 2016 | Facebook, Social Media, Social Media Marketing, User Generated Content | 0 comments

Not long ago Evan Spiegel, co-founder and CEO of Snapchat, famously said that he doesn’t want for the network to “creepily” target users. But it looks like reality has dawned upon him. And that reality is to monetize any social media or digital platform, targeting audiences on the basis of behavior is a necessity. Of course, he was right in Read more...

A Few of Our Favorite User Generated Content Examples
by Prasad Dhamdhere | September 13, 2016 | Contests, Customer Engagement, User Generated Content, Visual Commerce, Visual Galleries | 0 comments

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more...

Home Decor and Furniture Marketing Essentials: Product Reviews
by Prasad Dhamdhere | | Ratings and Reviews, User Generated Content | 5 comments

For most of the people, it’s not always possible to own a house which completely reflects their own desires and hopes. Then furniture and other home décor items remain the sole channel through which they can decorate their homes that to go closer to their inner wishes. That’s why buying furniture always has a lining of sentimentality. This, combined with Read more...

The Comprehensive Beginner’s Guide to Product Reviews
by Prasad Dhamdhere | September 8, 2016 | Ratings and Reviews, User Generated Content | 0 comments

Even though change is one of the only constant things in business, some things remain the same. Our habit of discussing with our neighbors, friends or relatives before buying anything is one such unchanged thing. It’s a human tendency to have absolute surety when you are spending your hard earned money. But due to the unprecedented growth of the internet Read more...

Can’t-Miss Visual Commerce Trends for 2017
by Prasad Dhamdhere | September 7, 2016 | User Generated Content, Visual Commerce, Visual Galleries | 0 comments

Over the past few years, the concept of visual commerce has been defined and redefined.  It’s no more image-based shopping and search, as people described it in its teething days. It is now about promotion, cross-promotion, and engagement to boost the marketing activities designed to harness the potential of Pinterest, Instagram, and other visual social sharing services. This newer form Read more...