It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…

Marketing with UGC: Squeeze Your Content to the Last Drop

Here at Social Annex we don’t like to waste things. Whether it’s a water bottle, a paper bag, or precious user generated content (UGC), we’re all for reusing and recycling. When you have hundreds of inspiring pictures up in your Visual Commerce galleries or thousands of rave reviews, it seems like a shame to not use them as much as possible. Read more…

Ratings and Reviews Emails: When to Pull the Trigger
by Eliza Fisher | April 26, 2016 | Best Practices, Customer Engagement, Ratings and Reviews, User Generated Content | 13 comments

As you’re guiding your customers through the process of writing and publishing a product review on your site, you’re going to need to remain in communication with them. Unsurprisingly, email is the preferred method of contact for these sorts of messages. You should set up several different kinds of triggered emails to automatically notify customers of pivotal updates in the process of writing this helpful user generated content.

Looking for an Answer: Incentivizing Customers to Contribute to Your Questions & Answers Platform
by Eliza Fisher | April 23, 2016 | Best Practices, Customer Engagement, Questions and Answers, User Generated Content | 3 comments

When you have a Questions and Answers platform on your site, it’s worthless unless you actually get people to, well, answer the questions. Over 50% of millennials utilize user generated content (UGC) to inform their purchase decisions about major electronics, cars, major appliances, and more. Furthermore, UGC like Questions and Answers or Ratings and Reviews is a huge factor in SEO: 25% of search results for the world’s 20 biggest brands are links to UGC. So, in short, you need to capitalize on this kind of content.

27 of the Funniest, Most Honest, and Creative Online Reviews
by Giovana Zanellato | April 4, 2016 | Ratings and Reviews, User Generated Content | 0 comments

Ratings & Reviews can be the heart of an ecommerce site. Customers nowadays hardly make a purchase without looking for reviews first, as their fellow shoppers’ experiences and opinions help them make better informed and smarter shopping decisions. This precious form of user generated content not only gives your brand credibility, but it also allows you to collect valuable feedback from your Read more…

Four Keys to Amazon’s Marketing Success (and How to Improve Them)

On Thursday, Amazon went down for 20 minutes and lost an estimated $3.75 million. Of course, though, compared to the roughly $100 billion it generates in sales in a year that’s chump change. There are a million and one reasons why the retailer sees revenue like this, but today we’re going to keep things simple and focus on four of Read more…