Engage More Shoppers with In-Mail and Offline Reviews
by Eliza Fisher | August 6, 2016 | Ratings and Reviews, Social Annex Case Study, User Generated Content | 0 comments

We all know that user generated content (UGC) like ratings and reviews, questions and answers, and visual commerce boosts conversion by offering trustworthy points of view from your own customers on various social sharing platforms. Consumers trust UGC 12x more than they trust information from businesses, and visitors who interact with UGC are 105% more likely to buy. Given its importance, Read more...

4 User Generated Content Mistakes You Can’t Afford to Make
by Prasad Dhamdhere | July 22, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

Just like everything in life, the usefulness of user generated content (UGC) like ratings and reviews, questions and answers solution, and visual commerce depends on how you approach it and how you implement it. If done meticulously and wisely, user generated content can have an extremely positive impact on company’s visibility, website traffic and sales. Unfortunately, some UGC campaigns suffer Read more...

Snapchat Patent: Serving Ads Based on Object Recognition
by Eliza Fisher | July 20, 2016 | Social Media, Social Media Marketing, User Generated Content | 0 comments

Details have emerged about a Snapchat patent that would serve users sponsored filters, advertisements, and coupons based on the photos and videos they take. While the patent was first filed in January of 2015, the United States Patent and Trademark office released the documentation last week. The Snapchat patent application offers the example of a user taking a picture of the Empire Read more...

UGC for Fashion: An Overview

Out of all the advocate marketing solutions out there, user generated content (UGC) stands out as a no-brainer for the fashion industry. As this segment is highly visual and depends heavily on variables like size, fit, and quality, showing off the multitude of ways in which customers interact with apparel and accessories makes perfect sense. Here’s what you need to Read more…

It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…