Olympus Camera’s Visual Commerce Software Story
by Prasad Dhamdhere | March 30, 2017 | Social Annex Case Study, User Generated Content, Visual Commerce | 0 comments

Maybe photographer Chase Jarvis is right when he says that the best camera is the one that’s with you. Smartphones, more or less, have come close to Jarvis's proposition. But their incredible growth has put a freeze on the photo equipment manufacturers' ambitions. According to Canon’s Q1 2016 financial statement, sales of Canon’s compact cameras have dipped 22% and Canon Read more...

Vital Pros and Cons of Visual Commerce
by Prasad Dhamdhere | March 29, 2017 | User Generated Content, Visual Commerce | 0 comments

According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. It’s due to the functional setup of a brain that processes visuals 60,000 times faster than text. In short, our relationship with the world gets developed and nurtured largely through visuals, as they hold unquestionable sway on our psyche and understanding. Marketers' realization of the power of this visual Read more...

6 Critical Pros and Cons Of User Generated Content
by Prasad Dhamdhere | March 25, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content | 0 comments

As of March 2016, an estimated 298 million people are actively using mobile adblocking browsers. Click through rates for marketing emails are reaching new lows. This glaringly shows customers’ emotional as well as intellectual delinking with the communication that they receive from companies. Ads and regular marketing messages are often non-participative and monotonous, so customers' lack of engagement makes sense. But Read more...

Sporting Goods User Generated Content Lets Fans Speak for Themselves
by Prasad Dhamdhere | March 21, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

As I have discussed in this blog, most sports brands and sporting goods manufacturers have to figure out a way to fight the various hurdles of stiff competition, reduced margins, and high production costs for certain types of goods. There's considerable erosion into the budget done by marketing activities, other ways of reaching out to the masses, and in building Read more...