Don’t Just Handle Negative Reviews, Handle Reviewers Too
by Prasad Dhamdhere | April 12, 2017 | Ratings and Reviews, User Generated Content | 1 comments

With customers reporting that they trust online reviews 12 times more than promotional content, the efforts of businesses to pocket as much positive feedback as possible are understandable. But it’s almost impossible to create a business ecosystem that can satisfy the needs and aspirations of each and every customer that interacts with you. Someone may express a grudge over a bad Read more...

The Psychological Impact of Your Ratings and Reviews Platform
by Prasad Dhamdhere | April 3, 2017 | Ratings and Reviews, User Generated Content | 0 comments

The traces of collective choice go back to the ancient Greeks. They used to decide on important matters based on the opinions of other people. Of course, they discussed everything that one can imagine. But, its core was to use the collective wisdom to come to some final decision. Ratings and reviews work on the same principle: if so many Read more...

The Changing Contours of Customer Service: Nordstrom Cuts 106 Jobs
by Prasad Dhamdhere | | Customer Engagement, Ratings and Reviews, User Generated Content | 0 comments

Until a few years ago, a phone was the strongest link that connected customers with the customer service executive of the company. Even though that link is still very much prevalent today, its significance is on the decline. A survey by Desk.com, which took a look at service preferences across three demographics—Millennials (aged 18-35), Generation Xers (36-55), and Baby Boomers (56-65), confirmed Read more...

Olympus Camera’s Visual Commerce Software Story
by Prasad Dhamdhere | March 30, 2017 | Social Annex Case Study, User Generated Content, Visual Commerce | 0 comments

Maybe photographer Chase Jarvis is right when he says that the best camera is the one that’s with you. Smartphones, more or less, have come close to Jarvis's proposition. But their incredible growth has put a freeze on the photo equipment manufacturers' ambitions. According to Canon’s Q1 2016 financial statement, sales of Canon’s compact cameras have dipped 22% and Canon Read more...

Vital Pros and Cons of Visual Commerce
by Prasad Dhamdhere | March 29, 2017 | User Generated Content, Visual Commerce | 0 comments

According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. It’s due to the functional setup of a brain that processes visuals 60,000 times faster than text. In short, our relationship with the world gets developed and nurtured largely through visuals, as they hold unquestionable sway on our psyche and understanding. Marketers' realization of the power of this visual Read more...

6 Critical Pros and Cons Of User Generated Content
by Prasad Dhamdhere | March 25, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content | 0 comments

As of March 2016, an estimated 298 million people are actively using mobile adblocking browsers. Click through rates for marketing emails are reaching new lows. This glaringly shows customers’ emotional as well as intellectual delinking with the communication that they receive from companies. Ads and regular marketing messages are often non-participative and monotonous, so customers' lack of engagement makes sense. But Read more...