6 Critical Pros and Cons Of User Generated Content
by Prasad Dhamdhere | March 25, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content | 0 comments

As of March 2016, an estimated 298 million people are actively using mobile adblocking browsers. Click through rates for marketing emails are reaching new lows. This glaringly shows customers’ emotional as well as intellectual delinking with the communication that they receive from companies. Ads and regular marketing messages are often non-participative and monotonous, so customers' lack of engagement makes sense. But Read more...

Sporting Goods User Generated Content Lets Fans Speak for Themselves
by Prasad Dhamdhere | March 21, 2017 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

As I have discussed in this blog, most sports brands and sporting goods manufacturers have to figure out a way to fight the various hurdles of stiff competition, reduced margins, and high production costs for certain types of goods. There's considerable erosion into the budget done by marketing activities, other ways of reaching out to the masses, and in building Read more...

A Visual Commerce ROI Story: 123% in 5 Months
by Prasad Dhamdhere | March 9, 2017 | Social Annex Case Study, User Generated Content, Visual Commerce | 0 comments

We know that it's worthwhile to engage with customers on social and to promote your brand with user generated content. Given the dominance of visual social platforms like Instagram and Snapchat, implementing Visual Commerce makes tons of sense for many brands. But at the end of the day, what's the Visual Commerce ROI? Visual Commerce ROI: Melissa & Doug Melissa & Doug, Read more...

How Verified Reviews Affect Your Site’s Authenticity
by Prasad Dhamdhere | March 3, 2017 | Ratings and Reviews, User Generated Content | 0 comments

There is a strange dichotomy in the realm of reviews. On the one hand, according to market research firm YouGov, approximately 4 in 5 American consumers read online reviews before making a purchase decision. And on the other hand, there are studies that suggest that only about 65% of consumers who “always or almost always read online ratings” believe that the reviews Read more...