Exploring the Relationship Between Customer Feedback and Conversion
by Prasad Dhamdhere | April 28, 2017 | Ratings and Reviews, User Generated Content | 0 comments

69% of online visitors are leaving your purchase funnel without completing their orders. There are substantial studies that show that businesses can see a steep surge in revenue and sales numbers if they can mitigate this looming threat of cart abandonment even by 5%. The need to understand customers’ minds, thus, prominently arises here. Various tools and techniques have been tried and Read more...

Better than the Sum of its Parts: Loyalty, UGC, and Advocate Marketing for Manufacturers
by Prasad Dhamdhere | April 26, 2017 | Advocate Marketing, Customer Loyalty, User Generated Content | 0 comments

Just like every other industry, manufacturing has not always been exact in pinning down the actual worth of loyal customers--they're basically seen as entities that generate repeat purchases. Even though there is truth in this proposition of repeat purchases, it’s not the complete truth. The real power of loyal customer lies in his ability to bring more customers by becoming vocal about your Read more...

Using User Generated Content on Social Media: Why And How
by Prasad Dhamdhere | April 18, 2017 | Questions and Answers, Ratings and Reviews, Social Media, User Generated Content, Visual Commerce | 4 comments

User generated content (UGC)--including reviews, questions and answers, and visual commerce--is the most trusted form of content, but it's not worthwhile if it's not shared and seen. Nothing is as powerful as social media in hitting the highest possible spot of reach and online visibility. Besides, at least once a month, 83% of survey respondents hear about a brand or product Read more...

Identify And Prevent Fake Reviews Before They Do The Damage
by Prasad Dhamdhere | April 13, 2017 | Ratings and Reviews, User Generated Content | 1 comments

Since we've enjoyed the internet, the ability to remain anonymous and post through fake accounts has always led to spam and scams. Online reviews are no exception to the problems that this anonymity poses. A disgruntled customer, a biased shopper, a desperate manufacturer, or even bitter competitors have been involved in the unethical act of fake reviews to bring down Read more...

Don’t Just Handle Negative Reviews, Handle Reviewers Too
by Prasad Dhamdhere | April 12, 2017 | Ratings and Reviews, User Generated Content | 0 comments

With customers reporting that they trust online reviews 12 times more than promotional content, the efforts of businesses to pocket as much positive feedback as possible are understandable. But it’s almost impossible to create a business ecosystem that can satisfy the needs and aspirations of each and every customer that interacts with you. Someone may express a grudge over a bad Read more...

The Psychological Impact of Your Ratings and Reviews Platform
by Prasad Dhamdhere | April 3, 2017 | Ratings and Reviews, User Generated Content | 0 comments

The traces of collective choice go back to the ancient Greeks. They used to decide on important matters based on the opinions of other people. Of course, they discussed everything that one can imagine. But, its core was to use the collective wisdom to come to some final decision. Ratings and reviews work on the same principle: if so many Read more...