Droolworthy Social Strategies
by Erin Duff | July 23, 2013 | Social Media Marketing, Uncategorized | 0 comments

Solid social marketing strategies separate the extraordinary from the ordinary in the world of e-commerce.  Recent studies have found that 27% of total time online is spent on social networking sites. On top of that, 46% of online users rely on social media when making a purchase decision. Due to the fact that brand success relies heavily on social reach, Read more…

Social Consumer Comparison [Infographic]
by Erin Duff | July 12, 2013 | Infographic, Social Media Marketing, Uncategorized | 1 comments

When implementing a new social strategy, it is essential to find out exactly where your customers are spending their time on social networks and who is likely to spend the most money. This Social Consumer Comparison infographic not only breaks down average conversion rates, order sizes, and referral traffic revenue, but it effectively highlights companies with highly successful social strategies. Read more…

Going Social for Profit
by Erin Duff | March 20, 2013 | Uncategorized | 0 comments

The definition of a business is the attempt to make a profit by either selling goods or services. The keyword in this sentence is profit. From umbrella conglomerates and big time corporations to small website start-ups and brick and mortar retail stores, every business is striving to turn a profit. So looking at apparel and retail companies in the e-commerce Read more…

Online and Offline Commerce Convergence
by Erin Duff | March 15, 2013 | Uncategorized | 0 comments

As we move into 2013, the amount of conversations surrounding E-Commerce and its place in business as well as culture will only continue to grow. Those doubtful of its impact are diminishing as thought leaders as the industry continues to sing its praises. Industry consensus now claims the future is E-Commerce, and that offline commerce will serve only two purposes: Read more…

Using Twitter Effectively for E-Commerce
by Erin Duff | March 8, 2013 | Uncategorized | 1 comments

Using Twitter Effectively for E-Commerce   Many retailers have discovered that Twitter is an effective way to communicate with their customers. A recent study for Twitter by Compete reported that Twitter users are more likely to buy online, rather than the general public. They are also 1.4 times more likely to make an online purchase after seeing a tweet from Read more…