Going Social for Profit
by Erin Duff | March 20, 2013 | Uncategorized | 0 comments

The definition of a business is the attempt to make a profit by either selling goods or services. The keyword in this sentence is profit. From umbrella conglomerates and big time corporations to small website start-ups and brick and mortar retail stores, every business is striving to turn a profit. So looking at apparel and retail companies in the e-commerce Read more…

Online and Offline Commerce Convergence
by Erin Duff | March 15, 2013 | Uncategorized | 0 comments

As we move into 2013, the amount of conversations surrounding E-Commerce and its place in business as well as culture will only continue to grow. Those doubtful of its impact are diminishing as thought leaders as the industry continues to sing its praises. Industry consensus now claims the future is E-Commerce, and that offline commerce will serve only two purposes: Read more…

Using Twitter Effectively for E-Commerce
by Erin Duff | March 8, 2013 | Uncategorized | 0 comments

Using Twitter Effectively for E-Commerce   Many retailers have discovered that Twitter is an effective way to communicate with their customers. A recent study for Twitter by Compete reported that Twitter users are more likely to buy online, rather than the general public. They are also 1.4 times more likely to make an online purchase after seeing a tweet from Read more…

Curisma: A Social Media For The Gadget Freek
by Erin Duff | March 1, 2013 | Uncategorized | 0 comments

When you hear people talking about Social Media and the words that come out in the discussion are Facebook, Twitter, LinkedIn, Google+ and few more.  Come to think of it there are many other names and types of Social Media which have not been heard of or probably get overlooked. If you just do a search on the web you Read more…

How Fashion Retailers Use Social Media
by Erin Duff | February 18, 2013 | Uncategorized | 0 comments

People who are interested in the latest fashion trends always picked up fashion magazines to know about the ever-changing “ins” of the industry.  However, social media has changed this totally.  Journalists, fashion incubators, and so called fashion gurus who were just interested in the industry are now using the social platforms to reach their audiences and reignite brand passion and Read more…