EU Data Privacy Regulation and the Impact on U.S. Companies [Whitepaper]
by Erin Duff | August 21, 2013 | Uncategorized | 0 comments

In January 2012, the European Union Commission presented a lengthy Data Privacy Regulation to reform the 28 previously passed privacy laws under the 1995 EU Directive. In an attempt to give privacy rights back to EU citizens and raise levels of accountability, the EU stands to bring abrupt reform to current practices of data collection affecting outside countries conducting business Read more…

What did you call me? Understand the Narcissists to Market Better and Create a Winning Team
by Erin Duff | August 14, 2013 | Social Media Marketing, Uncategorized | 0 comments

My world turned upside down Yesterday, in passing, I was called a millennial. I had done enough reading and seen enough blog posts to know the general opinions about millennials and I had rarely related to any of the defining characteristics of this label. I had been at work for 9 hours, I wasn’t IM-ing, I wasn’t texting and I Read more…

Build Lifetime Brand Advocates [Infographic]
by Erin Duff | August 2, 2013 | Infographic, Uncategorized | 0 comments

Conversion and acquisition are key metrics to any lucrative business, but mastering the art of retention is the ultimate indicator of success. Why does retention matter you ask? 80% of future revenue comes from just 20% of existing customers! While it certainly can be a challenge, it is possible to transform customers into brand advocates in 3 steps with the help of customer loyalty programs. Step Read more…

Generation Y: Social Buying Behaviors
by Erin Duff | July 30, 2013 | Social Commerce, Social Media Marketing, Uncategorized | 0 comments

Generation Y, or the term “Millennials” refers to teenagers and twently-somethings born roughly between the early 1980s and the early 2000s. Forbes goes as far as to describe them as the “Next 1 percenters,” highlighting their preferences towards expensive and luxury products.   Not only are there approximately 70 billion Millennials in the U.S. today, but they possess an annual average Read more…

15 Seconds of Instagram Video Fame
by Erin Duff | July 25, 2013 | Instagram, Social Media Marketing, Uncategorized | 0 comments

Is it a coincidence that Instagram’s 15 second video length is the same as the standard TV commercial time? I think not. A little over a month ago the Facebook owned photo sharing platform Instagram, evolved by adding video into the mix giving other sharing apps like Vine a run for their money. It’s been debated whether or not Instagram video would be Read more…