What did you call me? Understand the Narcissists to Market Better and Create a Winning Team
by Erin Duff | August 14, 2013 | Social Media Marketing, Uncategorized | 0 comments

My world turned upside down Yesterday, in passing, I was called a millennial. I had done enough reading and seen enough blog posts to know the general opinions about millennials and I had rarely related to any of the defining characteristics of this label. I had been at work for 9 hours, I wasn’t IM-ing, I wasn’t texting and I Read more…

Build Lifetime Brand Advocates [Infographic]
by Erin Duff | August 2, 2013 | Infographic, Uncategorized | 0 comments

Conversion and acquisition are key metrics to any lucrative business, but mastering the art of retention is the ultimate indicator of success. Why does retention matter you ask? 80% of future revenue comes from just 20% of existing customers! While it certainly can be a challenge, it is possible to transform customers into brand advocates in 3 steps with the help of customer loyalty programs. Step Read more…

Generation Y: Social Buying Behaviors
by Erin Duff | July 30, 2013 | Social Commerce, Social Media Marketing, Uncategorized | 0 comments

Generation Y, or the term “Millennials” refers to teenagers and twently-somethings born roughly between the early 1980s and the early 2000s. Forbes goes as far as to describe them as the “Next 1 percenters,” highlighting their preferences towards expensive and luxury products.   Not only are there approximately 70 billion Millennials in the U.S. today, but they possess an annual average Read more…

15 Seconds of Instagram Video Fame
by Erin Duff | July 25, 2013 | Instagram, Social Media Marketing, Uncategorized | 0 comments

Is it a coincidence that Instagram’s 15 second video length is the same as the standard TV commercial time? I think not. A little over a month ago the Facebook owned photo sharing platform Instagram, evolved by adding video into the mix giving other sharing apps like Vine a run for their money. It’s been debated whether or not Instagram video would be Read more…

Droolworthy Social Strategies
by Erin Duff | July 23, 2013 | Social Media Marketing, Uncategorized | 0 comments

Solid social marketing strategies separate the extraordinary from the ordinary in the world of e-commerce.  Recent studies have found that 27% of total time online is spent on social networking sites. On top of that, 46% of online users rely on social media when making a purchase decision. Due to the fact that brand success relies heavily on social reach, Read more…

Social Consumer Comparison [Infographic]
by Erin Duff | July 12, 2013 | Infographic, Social Media Marketing, Uncategorized | 1 comments

When implementing a new social strategy, it is essential to find out exactly where your customers are spending their time on social networks and who is likely to spend the most money. This Social Consumer Comparison infographic not only breaks down average conversion rates, order sizes, and referral traffic revenue, but it effectively highlights companies with highly successful social strategies. Read more…