Do You Value a Customer’s Online Experience?
by Erin Duff | October 17, 2013 | Uncategorized | 0 comments

In the past, consumers would head to stores looking for products to buy, fighting to find parking spots and waiting in long checkout lines. Nowadays, the trend is shifting, as more and more consumers are choosing to do their shopping online. In fact, E-commerce sales are increasing by 19% every year around the world. Shopping online has its benefits. Consumers Read more…

eCommerce Evolved: Digital Darwinism
by Erin Duff | September 13, 2013 | Social Media Marketing, Uncategorized | 18 comments

A growing field of eCommerce players, technological advances, and changing user expectations means that today’s retailer capabilities range from the widely adopted and well established to strategies that are still being defined by early adopters. A 2012 assessment of 100 top performing online retailers by Deloitte, “4th Annual eCommerce Assessment: digital retail leaders at the tipping point” names some of Read more…

Relationship Status: Social Signals and SEO are Officially an Item
by Erin Duff | August 30, 2013 | Google, Social Media Marketing, Uncategorized | 0 comments

What do well positioned Google pages have in common? More importantly, what factors set these pages apart from pages with lower rankings? A recent study conducted by Searchmetrics uncovers the most relevant factors in search rankings in 2013. SEO, or Search Engine Optimization is the process of increasing site visibility across the internet. Several factors play a role in SEO and Read more…

EU Data Privacy Regulation and the Impact on U.S. Companies [Whitepaper]
by Erin Duff | August 21, 2013 | Uncategorized | 0 comments

In January 2012, the European Union Commission presented a lengthy Data Privacy Regulation to reform the 28 previously passed privacy laws under the 1995 EU Directive. In an attempt to give privacy rights back to EU citizens and raise levels of accountability, the EU stands to bring abrupt reform to current practices of data collection affecting outside countries conducting business Read more…