Things just got a little bit more Pinteresting
by Erin Duff | January 28, 2014 | Uncategorized | 1 comments

It’s going to be a Pinteresting year. Social media drove an unprecedented amount of qualified traffic to retail sites in Q4 of 2013, with Pinterest making the biggest leaps past Twitter and Facebook. According to Adobe’s report, Pinterest’s revenue per visit increased by 244%. What’s more, Pinterest’s shares jumped by 58%, racing past email according to research by  ShareThis. Running Read more…

Quality Content, Free of Charge: 3 steps to implement User Generated Content
by Erin Duff | January 9, 2014 | Uncategorized | 2 comments

Creating quality content became businesses’ number 1 priority in 2013. Social is no longer about quantity, but quality. As consumers become more aware of ‘click farms’ and ‘like bots’, businesses must increase engagement, not just reach. Generating content is one way to see user engagement increase, but it can become time consuming and expensive. In 2014, businesses will turn to Read more…

Facebook, without the teen angst, is still Facebook.
by Erin Duff | January 7, 2014 | Uncategorized | 3 comments

In 2013, teens got excited about adopting new social networks and as a result Facebook became less popular with younger users. If teens are really the soothsayers of popular technology, then will 2014 be the year that Facebook goes the way of its predecessors Myspace and Friendster?  In so many words no; Facebook has a few unique advantages over the Read more…

Marketing 101 from Miley Cyrus, Beyonce and more
by Erin Duff | December 31, 2013 | Uncategorized | 0 comments

Every marketer dreams about having the same kind of following, virality and relevancy as Miley Cyrus, Justin Bieber and Beyonce. They could literally say anything and get thousands of retweets, comments, shares and likes; no market research necessary. Music has reached new heights as artists cross the line into a level of stardom that could never have existed without social Read more…

Top Ten 2014 eCommerce Trends
by Erin Duff | December 12, 2013 | Uncategorized | 0 comments

In many ways 2013 was a banner year for eCommerce; online sales increased overall and sales on Cyber Monday increased over 20% to become the single biggest online shopping day in history. For more on what went down in the world of eCommerce in 2013 and what role social and other trends played check out 2013 Do’s that Didn’t, and Read more…

Online Shopping Shifts into Second Gear
by Erin Duff | October 23, 2013 | Uncategorized | 0 comments

When working at a retail store a couple of years ago, I was amazed when my boss informed me that in the near future my job would be non-existent. Instead, our jobs would be replaced with desks and headsets, working with customers from the comforts of an office instead of in store. He explained that there would be very little Read more…