Why Every Business Needs a Loyalty Program

It costs 6-7 times more to acquire a new customer than retain an existing one. You may have heard this already, but not every business is taking advantage of this well-known fact. From 2008-2012, loyalty programs grew by 10% each year. Steadily gaining popularity,...

Things just got a little bit more Pinteresting

It’s going to be a Pinteresting year. Social media drove an unprecedented amount of qualified traffic to retail sites in Q4 of 2013, with Pinterest making the biggest leaps past Twitter and Facebook. According to Adobe’s report, Pinterest’s revenue per visit increased...

Marketing 101 from Miley Cyrus, Beyonce and more

Every marketer dreams about having the same kind of following, virality and relevancy as Miley Cyrus, Justin Bieber and Beyonce. They could literally say anything and get thousands of retweets, comments, shares and likes; no market research necessary. Music has...
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