A Foolproof 24/7 Social Marketing Strategy
by Erin Duff | May 20, 2014 | Uncategorized | 1 comments

This is a story about Carrie and your Brand. Carrie is a poster child for the social media generation, always connected and plugged in. Your Brand is an established industry powerhouse looking for ways to reach this new generation. Social media is 24/7, your social marketing strategy should be as well. Follow these guidelines for best times to post on Read more…

Seduce shoppers with social data
by Erin Duff | March 6, 2014 | Uncategorized | 1 comments

You don’t try to kiss your blind date as he or she first arrives at the table, so don’t use social data to get hot and heavy with new shoppers. Product discovery, site relevance, and brand interactions are great ways to use social data to seduce shoppers, but class is key.

Introducing The Social User Generated Content Suite
by Erin Duff | February 26, 2014 | Social Commerce, Uncategorized | 0 comments

Social User Generated Content creates a unique, dynamic shopping experience online, builds a community of advocates, and drives ROI Instagram became arguably the most powerful visual social platform this previous year. According to L2 Think Tank’s recent research, Instagram’s community boasts 15 times more engagement than Facebook, with 91% of retail brands flocking to this powerful visual platform. Many brands Read more…

4 Steps to Creating a Seamless Omnichannel Experience
by Erin Duff | February 20, 2014 | Social Media Marketing, Uncategorized | 0 comments

The modern-day consumer expects to be able to view your products online, download exclusive offers to their phone, while they browse in store, and then be able to easily share their purchase on their Twitter feed. Today, marketers are facing the challenge of converting the always-connected consumer. In a recent report from MIT, 80% of store shoppers check prices online, Read more…

Facebook turned 10 and changed eCommerce forever
by Erin Duff | February 6, 2014 | Facebook, Uncategorized | 0 comments

Facebook turned 10 on Tuesday and has accomplished more than what many of us could do in 100 years. What started from a college dorm room has spread and evolved to the point of 1.23 billion active monthly users. From teenagers to grandparents, everyone is on Facebook, businesses included. With its pervasiveness, Facebook has changed the way companies do business Read more…