What sets your shopping experience apart?
by Erin Duff | July 1, 2014 | Uncategorized | 2 comments

How do you differentiate your online shopping experience? Do you compete on pricing, does your brand hold a special place in the hearts of your shoppers, is your product unique, or is it the best of breed? Nothing’s impact on your business may ever trump your product, brand name, or customer service, but a unique shopping experience can come close. Read more…

18 Very Real Struggles of a Social CMO
by Erin Duff | June 19, 2014 | Uncategorized | 1 comments

Being a Chief Marketing Officer can be difficult at times. In order to brighten your day, we have put together some very real gifs. Laugh, enjoy and share!   1. You are surrounded by acronyms – crm, lol, pos, ttyl, esp, brb…its hard to differentiate them all 2. Let’s just say you prefer words over numbers… 3. Thirteen year olds know more about Read more…

Who is winning the social media arms race in 2014?
by Erin Duff | June 12, 2014 | Uncategorized | 0 comments

There was a lot of talk about which social network would be the social network of 2014, with a lot of new contenders entering the race at the end of 2013. But now, it’s nearing the end of Q2 and the results are in. With the booming emergence of visual commerce, it looks like Instagram is the frontrunner in this Read more…

Staying Ahead of the Pack on Pinterest
by Erin Duff | May 22, 2014 | Uncategorized | 0 comments

Love something? If you’re an upper middle class mom then you just may have pinned it. For those not familiar with the image-based, woman-friendly social space called Pinterest, it’s essentially a virtual pin board where users (and businesses) can save and share their favorite things. The demographic is young, with slightly more 18-29 year old users than those in the Read more…

A Foolproof 24/7 Social Marketing Strategy
by Erin Duff | May 20, 2014 | Uncategorized | 1 comments

This is a story about Carrie and your Brand. Carrie is a poster child for the social media generation, always connected and plugged in. Your Brand is an established industry powerhouse looking for ways to reach this new generation. Social media is 24/7, your social marketing strategy should be as well. Follow these guidelines for best times to post on Read more…