What sets your shopping experience apart?

How do you differentiate your online shopping experience? Do you compete on pricing, does your brand hold a special place in the hearts of your shoppers, is your product unique, or is it the best of breed? Nothing’s impact on your business may ever trump your product,...

18 Very Real Struggles of a Social CMO

Being a Chief Marketing Officer can be difficult at times. In order to brighten your day, we have put together some very real gifs. Laugh, enjoy and share!   1. You are surrounded by acronyms – crm, lol, pos, ttyl, esp, brb…its hard to differentiate...

Who is winning the social media arms race in 2014?

There was a lot of talk about which social network would be the social network of 2014, with a lot of new contenders entering the race at the end of 2013. But now, it’s nearing the end of Q2 and the results are in. With the booming emergence of visual commerce, it...

Staying Ahead of the Pack on Pinterest

Love something? If you’re an upper middle class mom then you just may have pinned it. For those not familiar with the image-based, woman-friendly social space called Pinterest, it’s essentially a virtual pin board where users (and businesses) can save and...

A Foolproof 24/7 Social Marketing Strategy

This is a story about Carrie and your Brand. Carrie is a poster child for the social media generation, always connected and plugged in. Your Brand is an established industry powerhouse looking for ways to reach this new generation. Social media is 24/7, your social...
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