Best Practices for Loyalty Programs in Ecommerce
by Erin Duff | December 16, 2014 | Uncategorized | 0 comments

An effective loyalty strategy will offer the customer plenty of choices  in order to learn more about what their personal preferences are. Providing points based on signing up for a newsletter or sharing your experience on social media can generate a wealth of insights. 1. Should Be About The Customer  Organizations should manage their loyalty programs around their customers and not Read more…

8 Ways To Secure Your Ecommerce Website
by Erin Duff | December 9, 2014 | Uncategorized | 0 comments

Does your ecommerce site have enough security? With the recent data breach of Sony Pictures, we are reminded that hacking and fraud are critical problems for ecommerce websites and their customers. While this article does not cover every single important security essential, it does highlight a few of the important ones that every online business should have.   1. Do not Read more…

How Millennials Influence Your Branding Strategy [Infographic]
by Erin Duff | December 2, 2014 | Infographic, Uncategorized | 1 comments

Did you know that 247% of Millenials are more likely to be influenced by blogs or social networking sites? According to research Millenials are the generation that is transforming consumer marketing. What distinguishes Millenials from past generations is there strong brand preferences. They expect to have a strong personal relationship with companies and their brands. Because of this Millenials influence Read more…

4 Tips for Social Holiday Consumer Engagement
by Erin Duff | October 3, 2014 | Uncategorized | 0 comments

With the holidays approaching rapidly, many Ecommerce sites are preparing their strategies in hopes of realizing increased sales and site visits. Social media can obviously be a very useful tool in terms of boosting engagement with the brand, but when leveraged effectively can also help with more specific tasks like promoting holiday specials, running contests themed around the holidays and Read more…

Why Your Site Should Have an Instagram Curated Gallery
by Erin Duff | September 18, 2014 | Uncategorized | 0 comments

  Instagram is widely considered the fastest growing and most frequently used social media network out, especially within the millennial demographic. As is the case with most growing social media platforms,many brands are still trying to figure out the most effective ways to utilize Instagram. Surprisingly (or not so surprisingly), most companies are having a hard time figuring out how Read more…