Holiday Rush Social Strategy 101
by Erin Duff | October 19, 2012 | Uncategorized | 0 comments

As the holiday season approaches companies and marketing people alike are gearing up to take on a new way of taking campaigns and sales. I say new due to the fact both the social landscapes like Facebook, Twitter, and Pinterest and social consumer’s behaviors like social sharing and product discovery have evolved within the last year. This holiday season according Read more…

Lulu’s Discreet Marketing
by Erin Duff | | Uncategorized | 0 comments

Lulu Lemon, the athletic women’s apparel brand, began in Canada in 1988 and has since grown to a $3 Billion US market valuation. More impressive, Lulu has done all of this without engaging in mainstream marketing campaigns. Lulu’s brand ambassador program is receiving much of the credit for their stellar growth and earnings that continue to beat analyst estimates. Brand Read more…

The Future of E-commerce: By the Numbers
by Erin Duff | October 18, 2012 | Uncategorized | 0 comments

E-commerce, the buying and selling of products and services on the internet, is growing with no indication of slowing down. Today, U.S. consumers spend anywhere from $1000 – $1200 online every year on average. In addition, e-commerce only accounts for about 7% of sales in the U.S. Here are some statistics that will give you a preview of just how Read more…

Social Annex- Life in the Fast Lane
by Erin Duff | October 17, 2012 | Uncategorized | 0 comments

Life at Social Annex is anything but slow. It’s strange when I talk to people about their job and they vent and complain about how bored they are at work. They tell me how they spend the majority of their day looking at the clock counting down the hours till they can make a break for the door and head Read more…

Show Rooming
by Erin Duff | October 12, 2012 | Uncategorized | 0 comments

Show Rooming to Survive There has been a trend over the last couple of years called “show rooming”. According to a September 12th article on Time.com, show rooming is described as a process when “shoppers scope out merchandise in person, only to whip out a smartphone, shop around, and ultimately make the purchase elsewhere.” This process has been scaring retailers Read more…

Silicon Beach
by Erin Duff | October 11, 2012 | Uncategorized | 0 comments

If you ask any young aspiring capitalist or serial entrepreneur about where the center of anything technology related they would almost all point to Silicon Valley. This Valley has dominated the technological environment for an entire era of business revelations. From Facebook to iPhones to Search Engine masters, you’ll find them all nestled in Northern California. But what about that Read more…