Holiday Rush Social Strategy 101

As the holiday season approaches companies and marketing people alike are gearing up to take on a new way of taking campaigns and sales. I say new due to the fact both the social landscapes like Facebook, Twitter, and Pinterest and social consumer’s behaviors like...

Lulu’s Discreet Marketing

Lulu Lemon, the athletic women’s apparel brand, began in Canada in 1988 and has since grown to a $3 Billion US market valuation. More impressive, Lulu has done all of this without engaging in mainstream marketing campaigns. Lulu’s brand ambassador program is receiving...

The Future of E-commerce: By the Numbers

E-commerce, the buying and selling of products and services on the internet, is growing with no indication of slowing down. Today, U.S. consumers spend anywhere from $1000 – $1200 online every year on average. In addition, e-commerce only accounts for about 7%...

Social Annex- Life in the Fast Lane

Life at Social Annex is anything but slow. It’s strange when I talk to people about their job and they vent and complain about how bored they are at work. They tell me how they spend the majority of their day looking at the clock counting down the hours till they can...

Show Rooming

Show Rooming to Survive There has been a trend over the last couple of years called “show rooming”. According to a September 12th article on Time.com, show rooming is described as a process when “shoppers scope out merchandise in person, only to whip out a smartphone,...

Silicon Beach

If you ask any young aspiring capitalist or serial entrepreneur about where the center of anything technology related they would almost all point to Silicon Valley. This Valley has dominated the technological environment for an entire era of business revelations. From...
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