The Social Thread… Online Retail Catch Up!
by Erin Duff | November 16, 2012 | Uncategorized | 0 comments

We as humans are inherently social beings. Regardless of whether we communicate in person or leverage digital mediums, being social is embedded within the fabric of human existence. As such, the human specifies has evolved through communication, learning and sharing. With the evolution of sharing mediums, specifically networks, more specifically Facebook, Twitter, Pinterest, G+ and the countless other niche networks Read more…

Social Commerce – Who, What, and Why
by Erin Duff | October 23, 2012 | Social Commerce, Uncategorized | 0 comments

Who- Numerous companies are currently stuck in this internal debate on whether or not to implement a social layer to their ecommerce site. Will this disrupt and throw off the feel of our page? Will this ruin the branding that we have worked so hard to establish? How will our customers react? These are all questions that companies ask when Read more…

E-commerce: USA vs China
by Erin Duff | October 22, 2012 | Uncategorized | 2 comments

As the worlds population surges every year, China is poised to become the biggest online marketplace in the world within the next few years. China has approximately 193 million online shoppers which is more than any other country. In the next few years, these Chinese consumers will be spending $1000 per year online which is close to what U.S. online Read more…

Holiday Rush Social Strategy 101
by Erin Duff | October 19, 2012 | Uncategorized | 0 comments

As the holiday season approaches companies and marketing people alike are gearing up to take on a new way of taking campaigns and sales. I say new due to the fact both the social landscapes like Facebook, Twitter, and Pinterest and social consumer’s behaviors like social sharing and product discovery have evolved within the last year. This holiday season according Read more…

Lulu’s Discreet Marketing
by Erin Duff | | Uncategorized | 0 comments

Lulu Lemon, the athletic women’s apparel brand, began in Canada in 1988 and has since grown to a $3 Billion US market valuation. More impressive, Lulu has done all of this without engaging in mainstream marketing campaigns. Lulu’s brand ambassador program is receiving much of the credit for their stellar growth and earnings that continue to beat analyst estimates. Brand Read more…