Is Twitter Dead, or on the Verge of a Revival?
by Prasad Dhamdhere | October 28, 2016 | Social Media, Social Media Marketing, Twitter | 0 comments

Just in time for Halloween, we have to ask ourselves: Is Twitter dead? Or will it be making a supernatural rebirth? Only a few days ago, at their Q3 2016 earnings call, the company announced results that beat analysts' expectations but still make it a loss-making company. More dramatically, it announced layoffs of 9% of its workforce, as well as the eventual Read more...

What happened to the Twitter Buy button?
by Prasad Dhamdhere | June 1, 2016 | Social Commerce, Social Media, Twitter | 0 comments

It’s not uncommon to see that even predictions and assumptions of mighty trendsetters or pioneers in the industry go astray. The latest casualty is the Twitter Buy button. The writing on the wall is: Twitter’s way towards becoming world’s biggest social marketplace was not as easy and as hurdle free as their leadership had hoped. The Twitter Buy button launched Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…

Live Streaming Video Apps – Could They Help You Build Brand Authenticity?
by Erin Duff | March 28, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Twitter, Visual Commerce | 0 comments

On March 1st Tech Crunch called it with the headline; “Meerkat Is The Livestreaming App Twitter Should Have Built”. Yesterday, March 26 Twitter listened to that critique by releasing Periscope, an app very similar to Meerkat that lets you live-stream video of your life from your smartphone to anyone in the world. Like Meerkat it connects directly to your Twitter Read more…

Thoughtful Social Media Strategy and Why You Should Avoid Interrupting Your Customers
by Erin Duff | February 17, 2015 | Facebook, Instagram, Pinterest, Social Commerce, Social Media, Social Media Marketing, Twitter | 0 comments

According to a study done at Carnegie Mellon University, interruptive advertising can have a negative impact on a consumer’s impression of a brand as well as their willingness to pay for the brands products. This is an important factor to consider in social media marketing. With the growth in mobile and the expansion of social media networks, consumers have more Read more…