8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…

Push Your eCommerce Company Into Rapid Growth
by Erin Duff | April 9, 2015 | eCommerce, Social Media, Social Media Marketing, Startups | 0 comments

Whether you’re a mid size retailer or manufacturer just starting out in the world of eCommerce, your goal is to grow your business rapidly and get new customers before your competitors do.  Traditional marketing is no longer effective with today’s social and mobile customer base. Augmenting your eCommerce business with Social Commerce is the surefire way to acquire new customers, Read more…

6 Surprising Ecommerce Statistics
by Erin Duff | March 13, 2015 | eCommerce, Social Commerce, Social Media, Social Media Marketing, Uncategorized | 1 comments

Here are 6 surprising  ecommerce statistics marketers, brands, and manufacturers might want to consider when you’re crafting their next marketing strategy. Mobile Search Converts 78% of mobile searches for local business information results in a purchase. (courtesy of Search Engine Land) Logically this makes sense, searching locally could indicated a readiness to buy that is not as present in general Read more…

Social Commerce: The Proverbial Foot Traffic
by Akbar Jaffer | March 5, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Commerce, Social Media, Uncategorized | 0 comments

In the days of brick-n-mortar stores, the mantra was location-location-location. The right location meant higher foot traffic, which in turn, meant more sales. With the introduction of the Internet, location became irrelevant and foot traffic gave way to search engine and paid advertisement. Today, as the organic and paid searches become saturated, how do retailers attract new customers? Where is Read more…