Cyber Monday is the New Black (Friday)
by Giovana Zanellato | December 3, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Media, Social Media Marketing | 0 comments

As you probably have already heard, this year’s Cyber Monday set a record with more than $3 billion in sales for the first time ever. The biggest online selling day of the year beat the forecast of a 12% increase from last year by four percentage points. The biggest online shopping day ever brought an average of 12% growth for large retailers Read more…

Best Practices For Collecting and Managing Visual Commerce
by Carolyn Pace | August 12, 2015 | Best Practices, Social Media, Social Media Marketing, User Generated Content | 0 comments

Today, shoppers no longer look to celebrities and style magazines for advice on what to buy.  Instead, brands are seeking advice from the shoppers on what they should promote.  According to a recent study conducted by social shopping site, Shopa, one in seven women snap selfies trying on new looks before waiting for an average of two ‘likes’ from friends Read more…

The Social Phases of Brand Expansion
by Carolyn Pace | July 17, 2015 | Customer Loyalty, eCommerce, Social Commerce, Social Media | 0 comments

In the increasingly competitive world of ecommerce, staying ahead of the customer’s mind can be a challenge. Social media can build bridges between brands and customers through optimization of brand presence and increased understanding of target customers. While 84% of B2B marketers use social media in some form, not all marketers understand or use the best ways to directly impact Read more…